Ahn Hyo-seop's Coffee Choice... Coca-Cola's 'Georgia' Brand Revamped

Coffee Brand 'Georgia' Logo and Package Design Change
Actor Ahn Hyo-seop Launches 'Awaken, Renew Today' Campaign

Coca-Cola announced on the 13th that it is revamping the brand of its ready-to-drink (RTD) coffee brand 'Georgia' and launching the ‘Awaken! A New Today’ campaign.

This Georgia brand revamp was carried out to reflect the diversified coffee consumption preferences and the tastes of customers in their 20s and 30s. The brand logo and package design were changed to capture Georgia’s charm of awakening a new and special daily life every day, and various changes were attempted, including selecting actor Ahn Hyo-seop, favored by the younger generation, as the model.

To strengthen its brand position in the RTD coffee market, Coca-Cola revamped the Georgia brand logo and made comprehensive changes to the package design. The logo emphasizes the brand identity by placing an image symbolizing coffee, the brand name, and the launch year inside a yellow diamond-shaped background. The new logo is prominently placed on the front of the product in the package design, clearly highlighting the brand color yellow.

Along with the Georgia brand revamp, Coca-Cola plans to target the 20s and 30s generation through various online and offline marketing activities based on the ‘Awaken! A New Today’ campaign, including a new TV commercial featuring Ahn Hyo-seop, and will also introduce new products with a deeper and richer coffee aroma.

A Coca-Cola representative said, “This revamp was undertaken to more effectively express the charm of Georgia, which can be easily enjoyed in daily life,” adding, “We will continue to lead RTD coffee market trends through various activities such as products and marketing tailored to consumer preferences.”

This content was produced with the assistance of AI translation services.