"Infinite Fun Symbolic Expression" Daejeon Midnight Festival Logo Confirmed

Daejeon City announced on the 11th that it has finalized the new logo design for the ‘Daejeon 0 o’clock Festival’ this year.

Logo design image of the 'Daejeon 0 o'clock Festival' developed under the leadership of the Daejeon Design Promotion Agency. Provided by Daejeon City

The logo was developed under the leadership of the Daejeon Design Promotion Agency, an affiliate organization of Daejeon City. The newly unveiled logo design symbolically represents the festival of a midsummer night filled with infinite fun.

In addition, the number ‘0’, which signifies time, is designed as the Korean character ‘영 (yeong)’, highlighting the young (young) festival image, and the city explained that the visual impact was enhanced through the colorful use of hues.

The newly developed logo will be applied to promotional materials such as festival posters, banners, and videos to be produced in the future, and planned products with the logo engraved on clothing, stationery, and daily necessities will also be released.

In particular, by establishing design usage guidelines, local businesses and citizens will be able to freely utilize the logo, allowing the Daejeon 0 o’clock Festival logo to be easily and familiarly accessible to the public.

No Gisu, Director of the Culture and Tourism Bureau of Daejeon City, said, “The logo design was newly created so that the Daejeon 0 o’clock Festival can approach the public with a fresher and more unique sense of fun. We will make every effort to prepare so that the Daejeon 0 o’clock Festival, now in its second year, can appeal the region’s fun and charm to the public, revitalize the local economy, and grow into a world-class festival representing Korea.”

Meanwhile, the Daejeon 0 o’clock Festival will be held from August 9 to 17 along Jungang-ro and the old downtown commercial district (a 1 km section) between Daejeon Station and the former Chungnam Provincial Office. During the festival period, vehicle traffic will be restricted in this section.

This content was produced with the assistance of AI translation services.