LX Hausys Hosts Experiential Popup Design Exhibition 'Trendship'

The 2024 Interior Keyword is 'Minimal'

LX Hausys will hold an experiential pop-up design exhibition called "Trendship" from the 8th to the 17th at "Cave House," an event-specialized space located in Itaewon-dong, Yongsan-gu, Seoul.

Following last year's events in Seongsu-dong and Euljiro, LX Hausys is hosting its third "Trendship" in Itaewon, aiming to continuously expand its connection with customers in their 20s and 30s by setting up exhibition spaces in popular hot spots frequented by young people.

LX Hausys will hold an experiential pop-up design exhibition event, "Trendship," from the 8th to the 17th. (Photo by LX Hausys)

Through this event, LX Hausys proposed "ME:NIMAL," a core keyword of this year's design trend that signifies the inner desires of individuals and the changes in spaces reflecting those desires.

Amid rapid changes in the external environment, the phenomenon of focusing more on oneself to overcome anxiety is highlighted, and the "ME:NIMAL" lifestyle, which reflects personal inner values and tastes, is expected to emerge as a major design trend.

The exhibition space is designed with the concept of a "Strange Photo Studio," inspired by a retro photo studio where visitors can directly observe and experience these design trends and LX Hausys' key interior products.

At the "Strange Photo Studio," visitors can explore spaces styled as old vintage photo studios decorated with LX Hausys' main products and brand history. They can also experience various sets reflecting this year's design theme, a virtual reality (VR) zone, and a photo studio darkroom space furnished with interior materials.

The exhibition features a program in collaboration with the profile-specialized studio "Sihyeonhada," where photographers take one-on-one photos of visitors matched with LX Hausys' wallpaper products as backgrounds that suit them.

Additionally, LX Hausys offers sales marketing services providing interior consultations linked with nearby "LX Hausys Jiin Square" and other locations for visitors interested in remodeling.

An LX Hausys representative stated, "We will continue to propose interior trends reflecting customers' lifestyles and communicate with them through various channels. Through experiential pop-up exhibitions offering unique experiences in areas suitable for showcasing the latest trend content such as Seongsu-dong, Euljiro, and Itaewon, we will create positive brand experiences unique to LX Hausys."

This content was produced with the assistance of AI translation services.