Mom's Touch Opens 'Namsan Seoul Tower Branch' Targeting Foreign Tourists

Seoul Gangbuk Area's First Strategic Store
Additional Locations Planned at DDP and Yeouinaru Station Tourist Hubs

Mom's Touch announced on the 7th that it has opened a new store at Namsan Seoul Tower, a popular destination for foreign tourists visiting Korea during the winter season.

Mom's Touch Namsan Seoul Tower branch is the first strategic store in the Gangbuk area. It is located on the first floor of Seoul Tower Plaza within Namsan Seoul Tower. Customers can enjoy their meals while overlooking the cityscape of downtown Seoul. Considering that the area is a special commercial district mainly frequented by foreign tourists, the menu focuses on Mom's Touch's signature items such as the Ssaiburger, Ssaiplex Burger, Grilled Beef Burger, and Cajun Tteok Gangjeong.

Mom's Touch Namsan Seoul Tower Branch
[Photo by Mom's Touch]

Starting with the Namsan Seoul Tower branch, Mom's Touch plans to open additional strategic stores this month in areas densely populated by foreign tourists, such as Dongdaemun Design Plaza (DDP) and Yeouinaru Station.

A representative from Mom's Touch stated, "As K-content such as dramas continues to gain popularity overseas, foreigners' interest in the foods that Koreans enjoy in their daily lives has increased. Recently, the number of foreign tourists in Korea has recovered to pre-COVID-19 pandemic levels, so we expect this to serve as a forward base for our overseas business by providing foreigners with a positive experience of K-burgers."

This content was produced with the assistance of AI translation services.