S-Oil Wins Ministerial Award for Best Advertisement Chosen by Consumers

S-OIL announced on the 7th that it won the Minister of Culture, Sports and Tourism Award in the audio category at the 32nd Good Advertising Awards chosen by consumers, hosted by the Korea Advertisers Association, together with its advertising agency HS Ad.

S-Oil advertisement image (Provided by S-Oil)

The S-OIL 'Gudoil Can Do It' TV commercial was praised for sensibly conveying the company's future-oriented message of "power, cleanliness, and newness" through a fantasy world inside a fuel pump featuring various professionals named Gudoil and the "Do It CM Song."

Since 2006, S-OIL has built a differentiated brand image through the CM song, the character Gudoil introduced in 2012, and family characters introduced in 2015. In particular, the CM song has been adapted over 18 years to fit the era's atmosphere and trends in various styles such as ballad, trot, rock, jazz, and hip-hop, and has been used widely not only in TV commercials but also as wired phone call connection tones and mobile phone ringback tones.

S-OIL officials said, "Just as extraordinariness hides within the ordinary, creatively interpreting familiar characters and the CM song in line with marketing trends seems to have led to a strong consumer response."

This content was produced with the assistance of AI translation services.