bhc Chicken Enters 'Gourmet Nation' Taiwan... Signs MF Agreement with Hutong Group

Hutong Group, F&B Specialist with 9 Brands
Opens First Store in Downtown Taipei in First Half of the Year

Chicken franchise bhc Chicken is entering the Taiwan market.

bhc Chicken announced on the 6th that it signed a master franchise agreement with Taiwanese F&B company 'Hutong Group' at bhc headquarters in Songpa-gu, Seoul on the 5th.

On the 5th, at the bhc headquarters in Songpa-gu, Seoul, Song Hoseop, CEO of bhc (left), and Matt Wu, CEO of Taiwan's Hutong Group, are posing for a commemorative photo after signing a master franchise agreement for expansion into Taiwan.

Since its establishment in 2011, Hutong Group has been operating 9 dining brands locally in Taiwan as an F&B specialized company. Through this agreement, both companies plan to open the first bhc Chicken store in the central area of Taipei, the capital of Taiwan, in the first half of this year, and actively cooperate to continuously expand stores throughout Taiwan, including Taichung (central region) and Kaohsiung (southern region).

A bhc Chicken official explained, "Since last year, we have been conducting market research and searching for local partners to enter the Taiwan market. We highly evaluated Hutong Group's competitiveness, which has successfully launched several franchise brands in the past, and selected them as our local partner."

The signing ceremony was held with key officials from both companies, including Song Hoseop, CEO of bhc, and Matt Wu, CEO of Hutong Group, the partner company. Hutong Group expressed confidence in the successful market settlement of bhc Chicken in Taiwan.

With this agreement, the number of countries where bhc Chicken has expanded overseas reached six: Hong Kong, the United States, Malaysia, Singapore, Thailand, and Taiwan. The total number of stores is 12.

A bhc Chicken official said, "Taiwan, known as the 'Gourmet Paradise,' is an essential major market in Southeast Asia. We plan to accelerate expansion into other Southeast Asian countries based on this entry into Taiwan," adding, "bhc Chicken will achieve localization in Taiwan based on the competitiveness and success story demonstrated domestically, and increase the speed of opening overseas stores to grow into a global dining company."

This content was produced with the assistance of AI translation services.