"Supporting Women's Dreams and Happiness"… Lotte Department Store 'Rejoice Campaign' Special Exhibition

Reflecting the Theme of International Women's Day

Lotte Department Store is launching the ‘REJOICE Campaign’ in celebration of International Women's Day. Considering that this year’s theme for International Women's Day is 'Inspire Inclusion', the REJOICE campaign also features themes of inspiration and inclusion.

On the 6th, Lotte Department Store announced that it will present the first REJOICE campaign this year to commemorate the 116th anniversary of International Women's Day established by the UN. ‘REJOICE’ is one of Lotte Department Store’s Environmental, Social, and Governance (ESG) campaign activities. Notably, the REJOICE campaign was selected as one of the world’s top 10 social contribution campaigns at the ‘World’s Best Sustainability & Corporate Social Responsibility (CSR) Campaign’ awards hosted by the International Group of Department Stores (IGDS) in 2022.

First, a total of five ‘REJOICE Special Exhibitions’ will be held nationwide at Lotte Galleries in the main store, Jamsil, Dongtan, Gwangbok, and other locations. Now in its third year, this REJOICE special exhibition plans to offer visitors an opportunity to reflect on various values of life through the unique works of domestic female artists with diverse styles.

The exhibition ‘Ceramics, Embracing the Soul’ by ceramic artist Park Young-sook will showcase over 100 pieces on the 6th floor of AvenueL Jamsil until the 21st of next month. Along with the artist’s signature moon jars, the exhibition features collaborative works with abstract art master Lee Ufan, jar objects, and a series of everyday ceramics, offering a glimpse into the artist’s artistic spirit cultivated over 40 years, characterized by dedication, passion, and perseverance.

Additionally, at the main store’s AvenueL, the exhibition ‘Women: Transcendent Courage, Beauty’ by three female artists will be held until May 2nd. Artist Yoon Ye-jin presents warm works containing autobiographical records, Seo Seung-eun showcases succulent plant artworks with strong vitality, and Moon Sun-mi offers distinctive portraits that transcend traditional beauty. Through works by artists from their 20s to 50s, this exhibition conveys a message of support, hoping women live strong and autonomous lives across generations.

At the Dongtan store, from the 8th until the 21st of next month, the ‘Be Happy & Smile’ exhibition by artists Yoon Seo-hee and Lily will be held, featuring cute animals such as pandas and koalas to express maternal and familial love. Especially at Dongtan, an ‘Artist Talk’ event linked with the cultural center is also planned, where participating artists Yoon Seo-hee and Lily will share stories about their works and lives.

Meanwhile, alongside the exhibitions, the ‘REJOICE Women’s Distinguished Lecture’ will also take place. On the 22nd, at Lotte Cinema World Tower (Hall 4), writer ‘Lee Seul-ah’ and CEO ‘Choi In-ah’ will participate as keynote speakers. Writer Lee Seul-ah plans to share her story of living fiercely as a writer, publisher, and family member, while Choi In-ah, CEO of Choi In-ah Bookstore, will give a lecture on how to live by expressing one’s unique value as a woman.

Yoon Jae-won, head of Lotte Department Store’s ESG team, said, “In line with the unique identity of Lotte Department Store’s REJOICE campaign as a mind supporter, we plan to continue developing the campaign in various ways,” adding, “We look forward to the enthusiastic support of many customers for this exhibition and distinguished lecture event prepared to commemorate International Women's Day.”

This content was produced with the assistance of AI translation services.