‘Miryang Strawberry 1943’ Premium Branding ... Ulsan Lotte Department Store Entry

Full-Scale Promotion of Luxury Branding Project and Direct Transactions from Production Areas... Strawberry Freshness at the Highest Level

Gyeongnam Miryang Mulsan Co., Ltd. announced on the 4th that it has been supplying ‘Miryang Strawberry 1943’ to the food hall of Ulsan Lotte Department Store since the end of last month in collaboration with PSL International.

This entry, conducted as part of the ‘Miryang Strawberry 1943’ luxury branding project, maintains the freshness of the strawberries at the highest level through direct transactions from the production site and supplies them at prices about 15% cheaper than other retailers, gaining great popularity among customers.

-'Miryang Strawberry 1943' enters Ulsan Lotte Department Store.
[Image provided by Miryang City]

Starting with this entry, Miryang Mulsan plans to strengthen cooperation with the Strawberry Producers' Council Cooperative by conducting producer education on luxury strawberry sorting and packaging, and expand its entry to Lotte Department Store in the Busan area to produce strawberries of the highest quality.

Baeyongho, CEO of Miryang Mulsan, said, “Miryang is a region with historical significance as the birthplace of strawberries in Korea. We hope that the luxury branding project of Miryang Strawberry 1943, including this department store entry, will help promote Miryang,” adding, “We will continue to strive to develop new sales channels for Miryang Strawberry 1943.”

Meanwhile, ‘Miryang Strawberry 1943’ is a BI that won the Minister of SMEs and Startups Award at the 2023 Good Design Award hosted by the Korea Institute of Design Promotion (KIDP).

This content was produced with the assistance of AI translation services.