Professors Lee Jung-gi and Hwang Woo-nyeom of Dongmyung University Publish Paper on 5-Year Industry-Academia Collaborative Course Outcomes

Department of Advertising and Public Relations - Busan Viewer Media Center, Systematic Presentation of Cooperative Class Effects

Dongmyung University (President Jeon Ho-hwan) professors Lee Jeong-gi and Hwang Woo-nyeom from the Department of Advertising and Public Relations have published a paper analyzing the outcomes of a public-academic cooperative course operated in collaboration with the Busan Viewer Media Center of the Korea Communications Agency (Center Director Yang Hong-seok).

Students of the Department of Advertising and Public Relations at Dongmyung University.

On the 28th, the paper titled "A Study on the Effects of a Region-Centered Public-Academic Cooperative 'Media Literacy Program': Focusing on the Public-Academic Cooperative Course between Busan Viewer Media Center and Dongmyung University Department of Advertising and Public Relations" was published in Volume 28, Issue 1 of Region and Communication.

Since 2019, the Department of Advertising and Public Relations at Dongmyung University has operated more than three courses as public-academic cooperative courses with the Busan Viewer Media Center of the Korea Communications Agency, gaining attention as a model case of public-academic cooperation from the local community. This paper is valuable in that it empirically analyzes the effects of these courses.

According to the paper, students (104) who took the public-academic cooperative courses jointly planned and team-taught by the Busan Viewer Media Center and Dongmyung University Department of Advertising and Public Relations showed significantly higher media literacy competencies and intentions to participate in Viewer Media Center programs compared to a control group of students (104) who did not take the courses. The motivation for media education participation, media education experience, and satisfaction among students who took the public-academic cooperative courses had a differential impact on their media literacy competencies.

The paper demonstrates that operating public-academic cooperative courses in which local universities and local institutions collaborate, and utilizing team-teaching methods to enhance diverse perceptions and satisfaction in the courses, can be effective in improving learners’ media literacy competencies. The researchers suggest that local universities should enhance learners’ competencies by planning courses linked with local Viewer Media Centers.

This paper will be accessible from March 2024 through academic journal search sites such as DBpia.

Professor Lee Jeong-gi is preparing a course titled "Understanding Media Literacy" (the 6th year of the public-academic cooperative course) for the first semester of 2024, and Professor Hwang Woo-nyeom is preparing a course titled "Public Communication Campaign" (the 2nd year of the public-academic cooperative course) for the second semester of 2024 in cooperation with the Viewer Media Center.

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