LX Hausys Accelerates Expansion into North American Artificial Marble Market

LX Hausys is targeting the North American market.

On the 28th, LX Hausys announced that it participated in ‘KBIS (The Kitchen & Bath Industry Show) 2024,’ the largest kitchen and bathroom exhibition in North America, to target the world’s largest engineered stone market.

From the 27th (local time) to the 29th, LX Hausys showcased a large number of new engineered stone and acrylic-based artificial marble products exclusively for the North American market at ‘KBIS 2024’ held in Las Vegas, USA.

LX Hausys participated in KBIS 2024, the largest kitchen and bathroom exhibition in North America. The photo shows the KBIS booth. (Photo by LX Hausys)

Artificial marble is more affordable than natural marble and has superior durability and stain resistance, making it a premium finishing material widely used in both residential and commercial spaces. LX Hausys’ overseas sales account for more than 70% of its artificial marble business, and it participated in this exhibition to accelerate its overseas market expansion.

LX Hausys set up its exhibition booth under the concept of ‘Naturegraphy,’ showcasing a total of over 50 artificial marble products, including 14 types of engineered stone ‘Viatera’ and 3 types of acrylic-based artificial marble ‘Hi-Macs,’ including new products.

In particular, the newly launched engineered stone products ‘Viatera-Calacatta Suprema’ and ‘Viatera-Quartzite Taj Crema,’ designed to meet the recent trend of premium kitchens and bathrooms in North America, have received favorable reviews from visitors for their intricate designs that precisely replicate the vein patterns of natural marble.

Meanwhile, since establishing a production plant in Georgia, USA in 2011, LX Hausys has been strengthening its competitiveness in the artificial marble business through a thorough localization strategy, including establishing a sales corporation in Canada (2017), expanding the third production line for engineered stone (2020), and opening a showroom in New York (2023).

Through these efforts, LX Hausys continues to expand its global market presence, ranking second in the acrylic-based artificial marble market with a market share in the 20% range.

An LX Hausys official said, “Building on this KBIS exhibition, we will secure a large number of new customers in the North American region and continue to compete at the forefront of the artificial marble market. We plan to continuously strengthen the competitiveness of our artificial marble products through a thorough localization strategy from production to sales.”

This content was produced with the assistance of AI translation services.