LG Electronics Targets US B2B Appliance Market with 'Ultra-Premium Built-in' (Comprehensive)

US 'KBIS 2024' Participation
Introducing Built-in Packages Targeting the Construction Industry
Showcasing High-Efficiency Energy Technology and AI-Based Smart Homes

LG Electronics, the world's No. 1 home appliance sales company, is strengthening its North American business-to-business (B2B) market strategy by promoting premium built-in home appliances.

From the 27th (local time) for three days, LG Electronics will participate in 'KBIS 2024,' the largest kitchen and bathroom exhibition in North America held in Las Vegas, USA, showcasing a variety of built-in lineups including the ultra-premium built-in appliance brand 'Signature Kitchen Suite' and built-in packages targeting the construction industry.

KBIS is the largest exhibition in North America for the kitchen and bathroom sector. Over 500 major global home appliance companies participate to exhibit new products and solutions reflecting the latest trends. LG Electronics has prepared a 1,022 square meter (㎡) exhibition space to unveil premium built-in appliances, high-efficiency energy technologies, and empathy artificial intelligence (AI)-based smart home solutions.

At this exhibition, LG Electronics will introduce built-in packages targeting builders of residential or commercial buildings. Customized exhibition zones considering furniture composition, price range, and space utilization will be set up to display packages suitable for each, which will be proposed to builders. By supplying LG Electronics built-in packages from the housing construction stage, the company plans to target not only the business-to-consumer (B2C) market but also the B2B market, thereby expanding its presence in the North American premium home appliance market.

An LG Electronics official said, "Currently, LG Electronics ranks within the top 5 in the North American premium home appliance market," adding, "We plan to expand our market share in premium home appliances by targeting the B2B market with ultra-premium built-in appliances."

On the 26th, the day before the opening of KBIS 2024, North America's largest kitchen and bathroom exhibition held from the 27th to 29th (local time) in Las Vegas, USA, an LG Electronics official is introducing the exhibited products. Las Vegas ? Photo by Kwon Haeyoung

To this end, LG Electronics has prepared customized exhibition zones for kitchens, bathrooms, and dressing rooms to showcase built-in packages.

In the Signature Kitchen Suite exhibition zone, new lineups featuring matte stainless steel that complete a luxurious interior will be displayed, along with ovens equipped with 'Gourmet AI' technology, which uses internal cameras to recognize ingredients and recommend various customized recipes.

Additionally, LG Electronics will unveil bathroom solutions being introduced for the first time at this exhibition, as well as the all-in-one washer-dryer 'WashCombo,' which is very popular locally in the U.S., and the premium water purifier humidifier 'Hydro Tower.' The WashCombo, equipped with an inverter heat pump, is an all-in-one washer-dryer that completes washing and drying with a single operation. It offers excellent user convenience and relatively low carbon emissions.

The dual inverter heat pump water heater displayed together obtains more than 70% of the energy required for operation from outside air. Incorporating LG Electronics' core component technology 'CoreTech,' the actual electricity consumption is less than 30% of that of conventional heater-type water heaters.

On the 26th, the day before the opening of KBIS 2024, North America's largest kitchen and bathroom exhibition held from the 27th to 29th (local time) in Las Vegas, USA, an LG Electronics official is introducing the exhibited products. Las Vegas ? Photo by Kwon Haeyoung

LG Electronics will showcase the future of AI-based smart homes at KBIS 2024, North America's largest kitchen and bathroom exhibition, held from the 27th to the 29th (local time) in Las Vegas, USA. Photo by LG Electronics

LG Electronics will also showcase the future of AI-based smart homes under the concept of 'Zero Labor Home'?a home without household chores. A large display installed at the exhibition features a smart home AI agent that acts as a household helper. In the video, the smart home AI agent notifies a user doing home training that the laundry cycle has finished and, if the user cannot immediately attend to it, suggests using the 'Post-cycle Laundry Care' course to reduce wrinkles in the unattended laundry. It also shows ingredients inside the refrigerator to a user preparing for a party and recommends menus that can be made with those ingredients. When the user asks for recipes, the cooking instructions are displayed on the refrigerator screen for convenient cooking.

LG Electronics plans to develop the smart home AI agent to communicate more smoothly with users through strategic cooperation with Microsoft (MS).

Ryu Jae-cheol, President of LG Electronics' H&A Business Division, emphasized, "We will introduce innovative products and services through continuous investment and research and development," adding, "Ultimately, we aim to enhance the value of life by liberating people from household chores."

This content was produced with the assistance of AI translation services.