KT Surpasses 3 Million 'Y' Customers... Generous Benefits Including Professional Baseball Tickets

Diversification of Benefits Including Collaboration with Millie's Library
National Soccer A-Match Tickets Also Provided by Lottery
KT Youth Members Can Participate via YBox App

KT announced on the 27th that it will launch the 'Y-roun Benefits' campaign, offering a lottery for professional baseball and national team soccer match tickets to celebrate surpassing 3 million customers of its youth-specialized service brand Y.

Y is a brand created by KT to provide various benefits to young people. Following the launch of the nation's first 20s-only plan 'Y24' in 2016, it has also offered the 'Y Dum' benefit, which provides double data even without subscribing to a dedicated plan.

KT models are introducing the 'Y-Ro Benefits' campaign celebrating 3 million Y customers at the Hongdae Ad Shop.
[Photo by KT]

Through the Y-roun Benefits, KT will introduce various perks including not only telecommunication services but also brand collaborations, sports viewing, and lucky draws. The March Y-roun Benefits are themed around new beginnings for Y customers, consisting of self-development benefits and sports benefits available in March.

First, for Y customers interested in reading, a collaboration with the reading platform Millie's Library has been prepared. Customers will be invited to a book talk event with bestselling author Kim Hye-jung, who wrote "Lost Items Have Returned," and Millie's Library subscription vouchers will be given away through a lottery.

For Y customers interested in sports, gift certificates worth approximately 30,000 KRW related to sports will be provided. In celebration of the opening of the professional baseball season next month, KT WIZ baseball game tickets will be given away monthly through a lottery, and 100 tickets for the March national team soccer A-match games will also be provided via lottery.

The Y-roun Benefits can be applied for through Y's benefits platform app ‘Y Box’. Any young KT subscriber can participate. Detailed information will be gradually released from the 4th of next month via the Y Box app and Instagram channel.

Kim Young-geol, Senior Vice President and Head of KT Customer Business Division, said, "As a result of continuously launching specialized products exclusively for Y and steadily expanding benefits, we have surpassed 3 million Y customers and established Y as a brand representing the youth generation." He added, "Through the Y-roun Benefits campaign, we will shine a brighter light on the unique personalities of young people and support them by providing various benefits to more youth every month."

This content was produced with the assistance of AI translation services.