[MWC On-site] Ministry of Trade, Industry and Energy and KOTRA Participate with Largest Ever Integrated Korea Pavilion

Mass Participation of AI Startups
Unified Under Korea Brand
"Maximizing Participating Companies' Performance"

The Ministry of Trade, Industry and Energy and KOTRA are operating the largest-ever integrated Korea Pavilion at 'MWC 2024,' held from the 26th to the 29th (local time) in Barcelona, Spain.

This year, the integrated Korea Pavilion is composed of a record scale with a total of 8 organizations and 118 companies participating, following the policy to expand overseas exhibitions through whole-of-government collaboration. Compared to last year, the number of organizations has more than doubled, and the number of companies has increased by over 50%. It is meaningful in that participating companies promote excellent technologies using a unified Korea brand and demonstrate the status of Korea as a mobile powerhouse.

MWC is one of the world's top three advanced industry exhibitions, along with the International Consumer Electronics Show (CES) in the United States and the Internationale Funkausstellung Berlin (IFA) in Germany. This year's theme is 'Future First.' It conveys the intention that all stakeholders, including countries and companies, must join forces for a better future to maximize the potential of wireless networks beyond existing 5G.

At the integrated Korea Pavilion, numerous small and medium-sized enterprises and startups related to augmented reality, deep learning, and computing are participating in line with this year's MWC keyword, artificial intelligence (AI). In particular, practical achievements are expected from innovative companies such as Mobilint, an AI card manufacturer, and DeepBrain AI, which provides interactive AI video synthesis solutions. Innovative companies like LabUp and Gaudio Lab, which participated in last month's CES, are also participating in this exhibition to expand their overseas market base.

Minister of Trade, Industry and Energy Ahn Deok-geun stated, "Through whole-of-government collaboration, the largest-ever integrated Korea Pavilion has been established at MWC following CES, and we expect it to showcase the status of 'Mobile Powerhouse Korea.' We plan to continuously expand the integrated Korea Pavilion to maximize the achievements of participating companies and develop it as a representative success case of inter-ministerial collaboration."

This content was produced with the assistance of AI translation services.