Supporting Future Soccer and Ballet Talents... Porsche Korea Expands Social Contribution

8th Year Dream Support 'Do Dream' Campaign

Porsche Korea announced on the 22nd that it will expand the scope of its social contribution campaign, ‘Porsche Do Dream,’ in celebration of the company’s 10th anniversary this year.

The company has been running the Do Dream campaign for eight years. In line with its vision as a brand for those who pursue their dreams, it designs programs tailored to the circumstances of South Korea. So far, Porsche Korea has donated 7.63 billion KRW, supporting 118 organizations and 31,417 people in achieving their dreams.

The social contribution areas are divided into five categories this year, including the newly added sports, as well as culture & arts, education, environment, and society, with a total of 10 programs to be introduced. The total donation amount is 1.75 billion KRW. The newly supported sports program, tentatively titled ‘Porsche Turbo for Dream - Soccer,’ focuses on discovering and supporting promising domestic soccer talents. Together with the International Sports Exchange Association, domestic and international soccer camps will be held to facilitate direct exchanges with the coaching staff of the VIB Stuttgart team.

Social Contribution Activities Conducted by Porsche Korea
[Photo by Porsche Korea]

In the culture and arts sector, in collaboration with Green Umbrella, opportunities for overseas training are provided to vulnerable groups and majors with talent in ballet. The program covers ballet technique and contemporary dance workshops with world-renowned ballet companies at the John Cranko School in Stuttgart, Germany, as well as attending ballet company rehearsal performances. Porsche Future Heritage, a national intangible heritage transmission support project, is conducted with the Korea Cultural Heritage Foundation, and a new program called Porsche Frontier has been launched with the Seoul Foundation for Arts and Culture for emerging artists. The global art campaign ‘Dreamers On’ project will also be held again this year. Porsche is also a program partner for the special exhibition at the Hwarang Art Fair held domestically.

In the education sector, in partnership with Green Umbrella, scholarships totaling 280 million KRW will be provided for 75 students across various fields, including arts talents, professional certification candidates, and low-income job seekers. A gymnasium will also be constructed. In the environment sector, a new program to revitalize old parks has been introduced in collaboration with Seoul Green Trust. The urban beekeeping project and programs to create eco-friendly ecological learning spaces within schools will continue. In the social sector, the ‘Dream Smart Eye’ children’s traffic safety solution to prevent traffic accidents near schools will be continued for the third year.

Holger Gehrmann, CEO of Porsche Korea, said, "This year, we will expand our social contribution programs to work with more dreamers across various fields and lay a new foundation for the next decade to come."

This content was produced with the assistance of AI translation services.