Attendance at Shinsaegae Group New Employee Orientation Completion Ceremony
"Dive Deep into Your Field Like Crazy," Urged

"When I joined the company, the focus was on developing generalists rather than specialists, but now the talent ideal has changed. People need to dive deeply into one field like crazy and have expert-level insight; they must delve as deeply as possible in their field like a 'deokhu' (enthusiast)."


Vice Chairman Jeong Yong-jin of Shinsegae Group attended the new employee completion ceremony held at 'Shinsegae Namsan' on the 23rd and is taking a photo with the new employees. <br>[Photo by Shinsegae Group]

Vice Chairman Jeong Yong-jin of Shinsegae Group attended the new employee completion ceremony held at 'Shinsegae Namsan' on the 23rd and is taking a photo with the new employees.
[Photo by Shinsegae Group]

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Jung Yong-jin, Vice Chairman of Shinsegae Group, made this request to new employees at the completion ceremony of the new employee group orientation held on the 23rd at 'Shinsegae Namsan,' the group's urban talent development center.


Vice Chairman Jung is personally overseeing the selection and training process of Shinsegae Group's new employees, emphasizing 'talent management.'


Customers, Attitude, Deokhu... Jung Yong-jin's Three Keywords

According to Shinsegae Group on the 26th, Vice Chairman Jung attended the completion ceremony and, after reviewing the project results conducted by new employees in groups during the training period, urged them on their attitude toward work as they are assigned to their respective departments.

Vice Chairman Jeong Yong-jin of Shinsegae Group is attending the new employee completion ceremony held at 'Shinsegae Namsan' on the 23rd and answering questions. <br>[Photo by Shinsegae Group]

Vice Chairman Jeong Yong-jin of Shinsegae Group is attending the new employee completion ceremony held at 'Shinsegae Namsan' on the 23rd and answering questions.
[Photo by Shinsegae Group]

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Vice Chairman Jung first requested, "Always approach your work with a mindset that analyzes one step deeper from the customer's perspective and holds a commitment to reducing customer inconvenience." He explained, "In the past, simply serving customers kindly was enough to differentiate us from competitors, but now customers want their needs fulfilled more than just hearing kind words. The concept of kindness has changed."


He also emphasized the importance of the 'attitude' toward work. Vice Chairman Jung continued, "The difference between those who keep growing, those who stay where they are, and those who even regress ultimately comes down to their attitude toward work," urging, "Please equip yourselves with the appropriate character and attitude for your tasks and engage passionately." In particular, he stressed, "Become a 'deokhu,' that is, an expert in your field."


This advice, given as the CEO and senior colleague of the company, meant that when employees develop an unbeatable competitiveness in their assigned fields with a proactive attitude, the company's competitiveness rises together, and the employees' own positions are strengthened.


Vice Chairman Jung's remarks extended well beyond the scheduled 10 minutes, lasting nearly 20 minutes, and the new employees responded with enthusiastic applause.


"Teamwork over Superstars"… Emphasizing Collaboration Among Colleagues

On that day, Vice Chairman Jung also held a free Q&A session with the new employees. When Hong Seong-woo, a new employee at Shinsegae Department Store, asked, "Recently, Ryu Hyun-jin returned to the KBO. As the owner of the SSG Landers, what plans do you have for recruiting excellent players and winning championships?" Vice Chairman Jung replied, "Even if one person is outstanding, baseball sometimes just doesn't work out," adding, "(Winning) is not about one superstar but about teamwork, friendship, and communication among team members."


Jang Seung-in, a new employee who joined Shinsegae Duty Free, said, "Seeing the Vice Chairman personally take time to communicate with new employees and give heartfelt advice made me feel how much Shinsegae supports our growth."


At the event, Vice Chairman Jung personally handed out employee ID cards to the new employees and took a commemorative group photo for the orientation completion. Shinsegae Group also reported that even after the official event ended, he continued to engage by responding to photo requests from new employees.


'Interviewer' Jung Yong-jin… Participates in Final Interviews for New Employees Every Year
Vice Chairman Jeong Yong-jin of Shinsegae Group is attending a new employee interview held in December last year and answering questions. [Photo by Shinsegae Group]

Vice Chairman Jeong Yong-jin of Shinsegae Group is attending a new employee interview held in December last year and answering questions. [Photo by Shinsegae Group]

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Earlier, Vice Chairman Jung served as the final interviewer for Shinsegae Group's open recruitment of new employees held in December last year, personally evaluating the qualifications and capabilities of about 100 new employees. At that time, he reviewed all applicants' resumes and evaluation materials from the first and second rounds and assessed them based on their answers during the interview.


Shinsegae Group explained that Vice Chairman Jung has participated as the final interviewer every year for the new employee recruitment process.


One applicant who participated in the final interview said, "I never thought Vice Chairman Jung would take an interest in the recruitment process to the extent of attending the interview, so I was surprised to see him as an interviewer." Another applicant shared, "I felt that he carefully read the resumes and genuinely cared."


A Shinsegae Group official explained, "Vice Chairman Jung's direct involvement in the final interviews and the group orientation completion ceremony to encourage new employees reflects his recognition that securing and nurturing talent is paramount to winning fierce competition."



Meanwhile, Vice Chairman Jung asked the management to maintain continuous interest and support so that the new employees assigned to their departments this time can grow into experts in their respective fields as he requested. Shinsegae Group's new employees this year will be assigned to their departments starting next month after completing internships at each company.


This content was produced with the assistance of AI translation services.

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