'K-Bakery' Paris Baguette Expands to Hawaii... "Enhancing Global Recognition"

Opening in the Core Commercial Area of Honolulu Downtown
Plans to Open 3 Stores at Major Local Tourist Attractions

Paris Baguette has entered the U.S. market in Hawaii.

SPC Group announced on the 26th that it has opened the Paris Baguette 'Bishop Street' store. Hawaii is a world-renowned tourist destination visited by over 10 million people annually. Paris Baguette plans to further strengthen its recognition as a global bakery brand by opening additional stores in major tourist and commercial areas such as Ala Moana and Pearl City.

The Bishop Street store, the 160th Paris Baguette location in the U.S., is situated on the 1st and 3rd floors of the '1000 Bishop' building in downtown Honolulu's Bishop Street, covering an area of 258㎡ with 43 seats. Bishop Street is a key business district in Honolulu, densely populated with banks, business centers, and hotels.

The Bishop Street store features an interior design that highlights Paris Baguette's brand identity, utilizing the brand's signature blue tiles and warm-toned wooden materials that create a cozy atmosphere. Notably, 40 seats are arranged on the terrace on the building's first floor, allowing customers to fully enjoy the pleasant ambiance unique to Honolulu.

A Paris Baguette representative stated, "Hawaii is a global tourist destination and a strategic location that can enhance global brand awareness and image," adding, "We plan to actively expand our global business by continuously entering new regions."

Meanwhile, SPC Group began its global expansion in 2004 starting with China and has steadily grown its business. To date, it operates over 550 stores across 10 countries, including the U.S., France, the U.K., Canada, Singapore, Vietnam, Cambodia, Indonesia, and Malaysia.

This content was produced with the assistance of AI translation services.