GS25 "Donate to Independence Activists Online with Manse"

Ministry of Patriots and Veterans Affairs and 'Daehanminguk Manse Daejeon' Campaign
Clicking "Manse" in Online Games Donates 31 Won

GS25 will launch a Manse Movement campaign on March 1st, Samiljeol, to honor independence activists. By participating in the online Manse Movement, donations will be made to the descendants of independence activists from our local areas.

GS Retail, which operates the convenience store GS25, announced on the 26th that it will hold the "Daehanminguk Manse Daejeon" campaign in collaboration with the Ministry of Patriots and Veterans Affairs to commemorate Samiljeol, one of the five major national holidays.

The "Daehanminguk Manse Daejeon" campaign is conducted through a game content that allows all citizens to join the Manse Movement online. When participants shout "Manse" by clicking in the game, GS25 donates 31 KRW per shout. Participants can join as many times as they want without any time limit, and each time a certain number of Manse shouts is reached, messages related to the March 1st Movement and encouraging messages for participants joining the Manse Movement are displayed.

This campaign also focuses on raising awareness of independence activists from local regions who have not been well known until now. Before starting the game, participants select the region where they live, and after completing the Manse Movement participation, they can view stories of independence activists from each region on the results screen.

The number of Manse shouts is counted in real time both individually and by region. The accumulated donation amount (up to 31 million KRW) will be given to the descendants of independence activists from the top three regions with the highest number of Manse shouts. Additionally, 15,000 participants in the Manse Movement will be selected by lottery to receive product vouchers redeemable at GS25.

The campaign runs until March 8th and can be accessed through the "Uri Dongnae GS" app event page, QR codes on outdoor advertisements at GS25 stores nationwide, the Ministry of Patriots and Veterans Affairs’ social media (Instagram), and the Bangguseok Research Institute+ website. Furthermore, a tutorial video for "Daehanminguk Manse Daejeon" has been produced to ensure easy understanding and participation, and it will be broadcast both offline in stores and online via social media.

Kim Hyojin, Manager of the Partnership and Promotion Team at GS Retail, said, "When we think of Samiljeol, the Manse Movement immediately comes to mind, so we planned this online Manse content to reflect on the meaning of Samiljeol and the dedication of independence activists." She added, "As the most advanced O4O retail integrated platform represented by the Uri Dongnae GS app, GS25 will continue to conduct patriotic marketing campaigns that encourage customer participation by connecting online and offline, spreading awareness about Korean history and national holidays."

This content was produced with the assistance of AI translation services.