Hurom Strengthens Marketing in Japanese Market... Participates in Tokyo 'Health Expo'

Introduction of New Product H410 and Steady Seller H400
Juicing Demonstration and Juice Tasting Session Provided

Hurom announced on the 23rd that it participated in the "Health Expo 2024" held from the 20th to the 22nd at Tokyo Big Sight in Japan and unveiled its new product, the H410. The Health Expo is Japan's largest health industry exhibition.

Hurom booth participating in the "Health Expo 2024" held at Tokyo Big Sight, Japan, from the 20th to the 22nd [Photo provided by Hurom]

The theme of this year's Health Expo was "Thinking about the Health of People, Society, and the Earth." Approximately 500 health-related companies focusing on wellness technologies, functional and organic foods, and health beauty devices participated, showcasing a variety of products and services.

At its exhibition booth, Hurom introduced the slow juicer H410, which is scheduled to be launched in the Japanese market, along with Hurom’s steady seller H400, highlighting its slow juicing technology. Visitors were also given opportunities to watch juicing demonstrations and taste the juices.

This year, starting with the Health Expo, Hurom plans to strengthen health marketing targeting Japanese consumers who have a high interest in health. Along with this, the company intends to expand its business-to-business (B2B) channels.

Kim Jaewon, CEO of Hurom, stated, “As a global leading slow juicer company, we will continuously expand brand experiences at customer touchpoints through various activities including exhibitions in Japan and other global markets.”

This content was produced with the assistance of AI translation services.