"Contributing to Road Safety"… OB Beer Wins International Road Federation's 'Find A Way' Award

Together with the Korea Road Traffic Authority, the "Drunk Driving Prevention Device Project"
"We will fulfill our social responsibility until drunk driving is eradicated"

OB Beer announced on the 23rd that the 'Drunk Driving Prevention Device Pilot Project,' conducted in collaboration with the Korea Road Traffic Authority, received the 'Find a Way Award' from the International Road Federation (IRF).

The International Road Federation, founded in 1948, is the most prestigious international organization in the road sector. Every year, it awards the Find a Way Award to government agencies that have made efforts to improve policies aimed at reducing traffic accidents, recognizing their commitment to road safety.

OB Beer and the Korea Road Traffic Authority conducted pilot projects for the Ignition Interlock Device (IID) in 2022 and last year, garnering public support for the eradication of drunk driving and the mandatory installation of prevention devices. Starting from October this year, the revised Road Traffic Act will be enforced, requiring individuals caught driving under the influence more than twice within five years to operate only vehicles equipped with drunk driving prevention devices for a certain period.

The drunk driving prevention device is installed separately in vehicles to measure blood alcohol concentration through breath before starting the engine. If the detected level exceeds a certain threshold, the device prevents the engine from starting. As a powerful preventive measure that fundamentally blocks attempts at drunk driving, it has been mandated in many advanced countries such as the United States and Sweden for vehicles of habitual drunk drivers, showing effectiveness in reducing recidivism rates.

An OB Beer official stated, “Since 2016, we have continuously contemplated fundamental and effective measures to eradicate drunk driving through an agreement with the Korea Road Traffic Authority, which has led to this achievement. We will continue to fulfill our social responsibility until the day drunk driving is completely eradicated by successfully establishing the mandatory installation law for drunk driving prevention devices.”

OB Beer, together with the Korea Road Traffic Authority, has taken the lead in improving road safety by fundamentally blocking drunk driving through the operation of the drunk driving prevention device pilot project. Starting with the first installation on beer delivery trucks at its factory in 2022, the project expanded its scope to include OB Beer employees and a national experience group. Over three phases, the pilot operation of the drunk driving prevention device was conducted, and monitoring and survey results were provided as research data to contribute to the establishment of effective policies.

This content was produced with the assistance of AI translation services.