Yisangil Yongin Mayor Visits 'HIP Expo' in Madrid, Spain

"Hotel and Convention Essential for Semiconductor Ecosystem"
Discussion on Cooperation Plan with Organizer NEBEXT

Lee Sang-il, Mayor of Yongin City, Gyeonggi Province, visited the 'HIP (Hospitality Innovation Planet)' expo held at the IFEMA Convention Center in Madrid, Spain, on the 21st (local time) and discussed cooperation plans with the event organizers.

On the 21st (local time), Lee Sang-il, Mayor of Yongin City, visited the HIP Expo held in Madrid, Spain, and toured the exhibition hall guided by Silvia Aviles, Chief Marketing Officer (CMO) of NEBEXT, the event organizer.
[Photo by Yongin City]

HIP is the world's largest 'Horeca (Hotel, Restaurant, Cafe)' industry expo held annually in Madrid, with over 700 related companies from around the world participating this year.

Mayor Lee and his delegation toured the site under the guidance of Silvia Aviles, Chief Marketing Officer (CMO) of NEBEXT, the organizer of HIP, and discussed cooperation plans. Mayor Lee said, "The hotel and convention industry is essential for Yongin, which aims to form the world's largest semiconductor ecosystem as a single city," expressing hope that NEBEXT's expertise would be helpful. CMO Aviles also said, "We hope many Korean related companies will participate in HIP."

Mayor Lee then visited the KOTRA Madrid Trade Center and met with Ambassador Park Sang-hoon to Spain to discuss cooperation plans between Yongin City and local cities. During this visit to Spain, the delegation is scheduled to visit Seville and sign a friendship exchange agreement. That evening, they had dinner with Kim Young-gi, President of the Korean Association in Spain, and representatives of Korean community organizations.

Meanwhile, on the 27th, during their visit to Spain, Mayor Lee and his delegation plan to attend the Mobile World Congress (MWC) held in Barcelona. This year, Yongin City has established a Yongin Pavilion at MWC to support participating companies from Yongin. Among local governments, only Yongin City and Gyeongsangbuk-do have set up separate booths at MWC.

This content was produced with the assistance of AI translation services.