PwC Consulting Releases 'Preview of MWC 2024' Report

Introduction to Event Keywords and Usage
Pre-distributed to Company Officials
Sponsorship and Booth Setup for 'AI Inganhwa' Related Conference

PwC Consulting, a global accounting and consulting network, announced on the 19th that it has published the "Preview of MWC 2024" report ahead of the Mobile World Congress (MWC), the world's largest mobile exhibition, held from the 26th to 29th (local time) in Barcelona, Spain. MWC is considered one of the world's top three IT exhibitions alongside the Consumer Electronics Show (CES) in the United States and the Internationale Funkausstellung (IFA) in Europe.

6 Major Keywords Highlighted at MWC 2024 [Data Provided by PwC]

This report, distributed to companies and industry stakeholders attending the event, is designed to provide an overview of the MWC event at a glance. It introduces pre-analyses including the event outline, keynote speeches, past themes, detailed keywords for this year, and the highest innovation awards. PwC’s suggested 100% utilization method for MWC includes instructions on using the ‘MWC Series Application,’ which enables event registration and networking, as well as an editorial by Beom Yonggyun, Vice President of PwC Consulting.

The theme of this year’s MWC is ‘Future First.’ It signifies bringing together diverse groups, technologies, industries, and countries to unlock potential for the future. The six detailed keywords are ▲5G Beyond ▲Connecting Everything ▲Humanizing AI ▲Manufacturing DX ▲Game Changer ▲Our Digital DNA.

PwC Booth Installed at MWC 2024
[Photo by PwC]

PwC sponsors all conference events related to one of the detailed keywords, Humanizing AI. During the four-day conference, industry experts will gather to share various perspectives on generative AI, including topics such as ‘Is Generative AI Overrated?’, ‘Responsible AI’, and ‘Beyond ChatGPT’.

Moon Honggi, CEO of PwC Consulting, said, “If you attend MWC without preparation, you might only end up looking at the displayed products, so it is important to plan a detailed route in advance.” He added, “I hope this report will serve as a useful guide for company representatives preparing to attend.” Detailed information about the report is available on the PwC Consulting website.

This content was produced with the assistance of AI translation services.