Gwangju Shinsegae, New Wing Renovated... Numerous New Brands Open Doors

Published 18 Feb.2024 17:25(KST)

Over 30 New Fashion and Sports Brands Open on Basement Level 1 of the New Building

Special Promotions Including New Product Discounts and Gift Giveaways

Gwangju Shinsegae Co., Ltd. (CEO Lee Dong-hoon) is attracting attention by opening numerous new brands and conducting special promotions through the renewal of its new building. In particular, by continuously introducing new brands on the basement first floor of the new building, it is expected to broaden customers' choices and create a fresh wave in shopping.

Throughout February, Gwangju Shinsegae is upgrading the space by newly opening about 30 new brands or renovating existing stores on the basement first floor of the new building, aiming for change.

Gwangju Shinsegae, New Wing Renovated... Numerous New Brands Open Doors

Since the 14th, new brands have been opening one after another, welcoming customers with special discount benefits and gift promotions.

'Plastic Island' is a women's brand offering basic and trendy items with high quality and reasonable prices, proposing comfortable wear and practical multi-coordination.

To celebrate the new opening, a 10% discount is available until the 25th, with additional discounts of 10,000 KRW/20,000 KRW for purchases over 100,000 KRW/200,000 KRW, respectively, and a canvas eco bag is given on a first-come, first-served basis for purchases over 200,000 KRW.

Also, 'O!Oi Collection (OIC)' is a contemporary casual brand presenting items that reinterpret classics based on British lifestyle, offering a 10% discount until the 18th.

'Second Skin' is a seamless daily wear brand using eco-friendly materials with the slogan of comfort on the skin, offering a 30% opening discount until the 29th.

'Acme de la vie,' meaning 'the peak of life' in French, offers products reflecting the latest design trends with high-quality fabric materials at reasonable prices. Until the 25th, all items are 10% off, and fabric calendars and doll keyrings are given for purchases over 100,000 KRW/200,000 KRW.

'Brown Breath' offers a 10% discount on new products until the 22nd, and socks and candles are provided in limited quantities for purchases over 100,000 KRW/200,000 KRW.

'Kirsh,' which showcases various items using its brand symbol cherry, offers a 10% discount on new products until the 25th, and Kirsh ballpoint pens, socks, and eco bags are given on a first-come, first-served basis for purchases over 50,000 KRW/100,000 KRW/150,000 KRW.

'Mark M' is a daily casual wear brand that creates memorable moments with the slogan 'Mark the Moment.' Until the 25th, limited quantities of self-made keyrings and lightweight camping tables will be provided for purchases over 90,000 KRW/200,000 KRW.

From the 22nd onward, Gwangju Shinsegae plans to continuously open new young fashion brands on the basement first floor of the new building, including Clyde, Groovl1n, Columbia University, Cotello, Riette, Ripen Studio, Cool Kitten, Van Aik, VNY Studio, Sistina, Who.A.U, Roem, Anybody, and Goal Studio, welcoming customers.

Additionally, changes in the sports brand stores in the new building are also noticeable.

Existing stores such as Onitsuka, Jexmix, UFC, Diadora, Adidas, Adidas Originals (ORG), and Lacoste ACC will be renovated and reopened.

Moreover, new brands like Reebok, Itzone, Nordisk, Now, Hydrogen, and Gregory will open on the 1st of next month, transforming the store into a place where customers can experience sports and outdoor brands all at once.

Previously, Gwangju Shinsegae has newly introduced and is operating various brands on the basement first floor of the new building, including Mono & Milky, Lian New York, Bebedpino Underwear, Pink Princess, Organic Mom, and Great Books.

Lee Jeong-il, head of the new building team at Gwangju Shinsegae, said, "With the new brands entering the basement first floor of the new building, we aim to create specialized stores for young fashion and sports brands. We will strive to continuously offer new and diverse products through constant change."