"Sold One Every 5 Seconds"... Tous Les Jours Matcha Series 'Bread' Exploded

Three Major New Products Sold 550,000 Units So Far
Deep and Rich Flavor of Matcha Drives Popularity

The first hit product of the new year from Tous Les Jours, a bakery brand operated by CJ Foodville, was the 'Matcha' series.

On the 16th, Tous Les Jours announced that since the launch of Real Matcha in Black Cookie, Layered Matcha Fondant, and Real Matcha Brownie in Black Cookie on the 3rd of last month, the cumulative sales have exceeded 550,000 units. This means one item was sold every 5 seconds.

The new products are characterized by their rich and deep flavor of matcha, made by finely grinding young tea leaves. Additionally, their mild taste and low sweetness make them enjoyable for everyone.

In particular, the Layered Matcha Fondant and Real Matcha Brownie are renewed versions of the previously popular 'Layered Choco Fondant' and 'Rich Green Tea Brownie,' with sales increasing more than fivefold compared to before the renewal.

A Tous Les Jours representative said, "The spread of word-of-mouth mainly through social media such as Instagram and YouTube also contributed to the increase in sales," adding, "Along with honest taste reviews, various consumer feedback such as perfect combinations and ways to enjoy the products even more deliciously have poured in, continuing the Tous Les Jours matcha craze."

This content was produced with the assistance of AI translation services.