[Report] "Good Clothes Voting and Pre-Orders"... Musinsa's Fall Fashion Preview Scene Bustling

Preview Events Held Online and Offline from 15th to 21st
Over 28,000 Votes Last Year Led to Release of About 70 Products
34 Brands Showcase Around 280 Products for FW Season

On the afternoon of the 15th, in front of Hyundai Card Vinyl & Plastic in Hannam-dong, Yongsan-gu, Seoul, the 'Musinsa Fall/Winter (FW) Season Preview' event was packed despite the gloomy weather with intermittent rain and snow. Upon entering the basement level 2, where the FW products were displayed, customers were seen carefully evaluating the items, alternating their attention between their phones and the clothes.

For products they hope to see sold in the second half of the year, customers pressed 'Release Like,' and for those they found disappointing, they pressed 'Release No.' For products they strongly wished to be released, they could also leave additional comments. Ms. A, a woman in her mid-20s who expressed a strong interest in fabric materials, said, "I am very interested in mixing and matching materials, and I like that there are more diverse clothes than usual," adding, "It is also very satisfying to be able to check the trends for the second half of the year at a glance."

In front of Hyundai Card Vinyl & Plastic in Hannam-dong, Yongsan-gu, Seoul. People are lined up in a long queue to enter.
Photo by Minji Lee

Musinsa held an event to preview this year’s FW season fashion trends. The event runs for seven days from this day until the 21st, both online and in Hannam-dong. The concept of this event is to allow consumers to select their favorite clothes from the FW season collections presented by domestic designer brands and even place pre-orders. From the brands’ perspective, it is an opportunity to showcase experimental designs without restraint and gauge demand for their products. From the customers’ perspective, they can purchase products more affordably by receiving a 59% discount through pre-orders.

The event venue consists of basement levels 2 and 3, and the ground floor. On the ground floor, clothes released based on customer votes for the 24 SS season are being sold.
[Photo by Minji Lee]

The view of the 'Hyper Statement' area.
[Photo by Musinsa]

Musinsa previously held a Spring/Summer (SS) season preview event last September. At that time, about 30 brands showcased 216 products, while this FW preview event features 34 brands presenting around 280 products. As with last year, the products that attracted high customer interest will be released through Musinsa and the brands’ own online stores. Of the products previewed during the SS season event, about 70 items were released, accounting for 40% of the total products. These items were chosen by approximately 28,000 customers both online and offline.

This year’s event was changed to allow attendees to check trends at a glance more easily than last year. While the first event arranged products by brand, this time the items were displayed according to six fashion trends: 'Hyper Statement,' featuring a neat gore-tex (outdoor) feel; 'Lowkey Classic,' with a vintage casual vibe; 'Retro Luxe,' reflecting the texture and colors of old clothes; 'Leather Remix,' combining leather with various materials; 'Resatorial,' evoking a suit-like sensibility; and 'Glam & Thin Silhouette,' which harmonizes shiny materials with thin-feeling clothes. A couple in their 30s attending the event said, "These are trends we have never bought before, but seeing them in person makes us think we could wear them, so we plan to pre-order."

Musinsa plans to support designer brands in their marketing and product release processes after the preview event. This is part of a product planning insight program aimed at encouraging brands to design experimental products beyond basic designs that are well known to the public. A Musinsa representative explained, "This is intended to expand diversity in the fashion industry," adding, "Brand representatives are showing great interest because they can present clothes with concepts they have never tried before without worrying about inventory."

This content was produced with the assistance of AI translation services.