Baemin 'Digital Transformation Project' Increases Sales and Turnover by Up to 60%

Free Customized Digital Transformation Support for Each Store through One-on-One Professional Consulting
All Participating Businesses Experience Increased Sales, Higher Turnover, and Reduced Labor Costs

Baedal Minjok's 'Digital Transformation Project' participating restaurants have seen their sales and turnover rates increase by up to 60% within three months. This project supported the introduction of digital devices that can be immediately used to improve operational efficiency in restaurants, such as serving robots and table orders.

Woowa Brothers, the operator of Baedal Minjok, announced on the 15th the results of the 'Digital Transformation Project' conducted over three months starting last October, targeting food service businesses experiencing management inefficiencies. Baemin focused on the fact that even after the endemic phase, restaurant management conditions continue to worsen due to overlapping factors such as rising costs of interest rates, raw materials, and labor, as well as reduced consumption caused by economic slowdown. Accordingly, the project was planned to provide solutions through digital application to small business owners seeking breakthroughs such as store operation efficiency and to expand positive awareness of digital transformation.

Baemin classified the types of stores that urgently need digital transformation into five categories: ▲‘High-Intensity Serving Type’ struggling with difficult serving ▲‘Popular Restaurant Type’ concerned about turnover rate ▲‘Call Hell Type’ troubled by frequent customer calls ▲‘Order Bottleneck Type’ overwhelmed by simultaneous hall and delivery orders ▲‘Solo Owner Type’ who must handle everything alone, and selected five stores to apply digital transformation work.

The five final selected stores were provided with free one-on-one expert on-site consulting, digital device introduction and training, and menu photo shooting. Through expert consulting, the operational status and issues of each store were identified, and customized digital device introduction was supported. Among digital devices that can be used in restaurants such as serving robots, table orders, kiosks, and digital signage, devices and quantities deemed essential for each business were selected and applied.

According to a survey by Woowa Brothers’ Business Growth Center for Owners, the participating store Eunhaengnamu Pungcheon Jangeo (Suwon, Gyeonggi-do) saw a 64% increase in monthly sales just one month after digital transformation. Monthly sales increased from 58 million KRW in the first week of December last year, the time of digital transformation, to 95 million KRW in the second week of January this year. The main factors for the sales increase were analyzed as a reduction in repeated calls and an increase in order processing volume through digital transformation. By handling additional orders through table orders, repeated table visits were reduced, enabling more efficient serving and allowing more table orders to be processed. Other participating stores also experienced sales increases. After applying digital transformation, the average monthly sales of the five participating stores increased by 21% compared to the same period of the previous month.

Turnover rates, which are directly linked to store operation efficiency and profitability, were also analyzed to have increased in all stores participating in the digital transformation project. 'From Home,' a fusion Western-style pub in Cheonan, Chungnam, introduced one serving robot and eight table orders through project participation, resulting in a 67% increase in turnover rate within one month. All participating businesses experienced effects such as labor cost reduction, workforce efficiency, and decreased errors in hall orders and serving.

Kwon Yong-gyu, head of Woowa Brothers’ Business Growth Center for Owners, said, “Based on the actual store management improvement results of the participating stores in this project, we will continue to provide various contents and programs that can help small business owners facing similar challenges.”

This content was produced with the assistance of AI translation services.