NewJeans Selected as Model for Lotte Wellfood's Sugar-Free Dessert 'Zero'

Brands Lowering Calories by Using Alternative Sweeteners Instead of Sugar

‘NewJeans’ has been selected as the brand model for Lotte Wellfood's sugar-free dessert ‘ZERO’.

On the 15th, Lotte Wellfood announced, "We will launch a campaign with NewJeans, a global rising star who combines fresh charm and solid skills, to promote ZERO, the new standard in desserts."

Lotte Wellfood is strengthening its ‘Health & Wellness’ category to deliver healthier and more beneficial values to consumers. Representing this category, they launched ZERO, a sugar-free dessert using alternative sweeteners, in May 2022 and have been conducting continuous marketing efforts.

Lotte Wellfood ZERO is running a campaign with NewJeans proposing ‘Dessert for me, a new standard for me, ZERO.’ Video content featuring NewJeans members enjoying ZERO comfortably in their daily lives will be released through various media such as TV and digital platforms. Through this, they plan to deliver the message ‘Dessert you want to eat every day, ZERO’ to fans. Additionally, a limited edition product featuring a new side of NewJeans and abundant promotions will be prepared.

Meanwhile, ZERO offers a total of 10 different product lines. The ZERO snack lineup includes ▲ZERO Chocolate Chip Cookie, ▲ZERO Cacao Cake, ▲ZERO Fruit Jelly, ▲ZERO Crunch Choco Ball, ▲ZERO Cookies & Cream Sandwich, and ▲ZERO Mild Chocolate, totaling 6 items. The frozen dessert lineup includes ▲ZERO Ice Choco Bar, ▲ZERO Milk Monaka, ▲ZERO Milk Soft Cone, and ▲ZERO Mini Bite, totaling 4 items.

This content was produced with the assistance of AI translation services.