Samsung Electronics' 'Bespoke AI Dryer' Sales More Than Double in Europe and North America

Sales Increase in Global Market with Heat Pump Technology

Samsung Electronics' 'Bespoke AI Dryer' has gained popularity in overseas markets such as Europe and the United States with its differentiated drying performance and artificial intelligence (AI) features, resulting in related sales more than doubling.

'Bespoke AI' washing machine and dryer products / Photo by Samsung Electronics

Samsung Electronics announced on the 15th that sales of the Bespoke AI Dryer in Europe tripled compared to the previous year. This increase in sales in key countries such as Germany, the United Kingdom, and France comes as the heat pump technology is recognized in the local market.

In North America as well, sales of the Bespoke AI Dryer more than doubled last year compared to the previous year. Samsung dryers also ranked first in the 2023 U.S. home appliance consumer satisfaction survey conducted by U.S. market research firm JD Power.

Samsung Electronics applied a high-efficiency, large-capacity digital inverter heat pump to the Bespoke AI Dryer to deliver outstanding drying performance. The digital inverter heat pump circulates refrigerant to generate heat for drying. The maximum temperature inside the drum does not exceed 60℃, reducing fabric damage, and it offers higher energy efficiency compared to conventional heater-based dryers.

Additionally, powerful and uniform air flows evenly from the 360-degree air holes on the back of the drying drum, quickly and thoroughly drying large amounts of laundry. Features such as the 'AI Customized Drying' function, which periodically senses the internal temperature and humidity of the dryer to optimize drying temperature and time, and the 'Auto Open Door' function, which automatically opens the door after drying to prevent moisture inside the dryer, are also included.

Meanwhile, Samsung Electronics also inherits the key features of the Bespoke AI Dryer in the 'Bespoke AI Combo,' which can both wash and dry in a single product. This product was exhibited at CES 2024 held last month in Las Vegas, USA, receiving high praise from global visitors. It is scheduled to be released in the first quarter.

The Bespoke AI Combo maximizes convenience by allowing washing and drying in one go without transferring laundry to the dryer after washing. It increases space utilization by at least 40%, making it installable even in small spaces. Also, it is equipped with the digital inverter heat pump from the Bespoke AI Dryer, delivering drying performance comparable to standalone dryers.

This content was produced with the assistance of AI translation services.