Seoul Milk's Protein Product Line Sales Surpass 100 Billion Won

Growing Consumer Demand for Health and Fitness Management
130,000 High-Protein Low-Fat Milk Units Sold Daily

Seoul Milk Cooperative announced on the 14th that the cumulative sales of its Seoul Milk protein product line have surpassed 100 billion KRW.

Seoul Milk has been introducing protein products made from high-quality domestic raw milk, focusing on the increasing consumer demand for health and fitness management as well as the healthy pleasure (helthypleasure) trend.

Among Seoul Milk's protein products, the "high-protein low-fat" milk is a functional milk with reduced fat content and 1.8 times more protein compared to regular milk. Within one year of its launch, it surpassed 46 million units in annual cumulative sales and records an average daily sales volume of 128,000 units (based on 200ml), maintaining continuous popularity.

In addition, various protein products such as "Protein Milk," containing 55g of protein, "Protein Energy" in two flavors (chocolate and coffee) focused on energy replenishment, "Choyu Tantan Protein Plus," which contains balanced animal and plant proteins and nine essential amino acids, and "High-Protein Cheese," which contains the highest protein among sliced cheeses, have played a driving role in sales growth and continue to sell steadily.

Lee Gyu-jung, Head of Marketing at Seoul Milk Cooperative, said, "Based on consumer trust, Seoul Milk has introduced a variety of protein product categories in the steadily growing protein market. Since all age groups are sincerely interested in health management, we will focus on research and development to diversify products that segment consumer needs and allow easy supplementation of protein and various nutrients that are insufficient through regular meals."

Meanwhile, Seoul Milk products are available for purchase at general retail stores nationwide and through Seoul Milk's official online mall, 'Na100Shop,' among other channels.

This content was produced with the assistance of AI translation services.