'Hello, the Advocate of Public Interest'... Yeongdeungpo-gu Produces Business Cards for All Employees

Individual choice among 3 designs... On the back, a pledge phrase for serving residents
Fostering pride and self-respect as public officials... Boosting employee morale
Finding the person in charge with a single business card... Helping quick civil complaint processing and improving resident satisfaction

Yeongdeungpo-gu (District Mayor Choi Ho-kwon) announced that it will produce business cards for all employees to improve public services and boost staff morale.

The district explained that while business cards were previously made only for team leaders or some employees, expanding support to all employees since last year has received positive feedback from both staff and civil petitioners.

In particular, departments that handle many civil petitions and cooperate with external organizations showed an even warmer response to the news of business card production.

A public official in their fourth year of service said, “Until now, I used to write down the name or contact information of the person in charge on a memo pad for petitioners who asked, but now I can simply give them a business card. Since the card contains basic information, it is convenient for the person in charge, and petitioners respond positively because they can directly contact the responsible person through the card if any inquiries arise later.”

The business cards will be produced at 100 copies per person, sized 9cm wide and 5cm tall. The front side of the card includes basic information such as ▲department ▲position ▲name ▲contact number, and the back side contains a pledge to fulfill the mission for the benefit of the residents as a representative of the public interest.

The back side text is composed of three options: ▲Option 1 “As a representative of the public interest, I will carry out administration faithful to laws and principles” ▲Option 2 “I will work for the development of Yeongdeungpo, the future of Yeongdeungpo, and the benefit of Yeongdeungpo residents” ▲Option 3 “Like managing my own business and household, I will carefully save the district’s finances through selection and concentration.” Each individual can choose one option.

A newly appointed public official who started their public service career this year said, “Having my own business card gives me a sense of belonging and responsibility, and I will strive not to lose my initial resolve by looking at the phrase on the back of the card that I personally selected.”

Choi Ho-kwon, Mayor of Yeongdeungpo-gu, said, “I hope that producing business cards for all employees will help speed up the handling of civil petitions and increase satisfaction in responses,” adding, “I hope employees take pride and confidence by seeing the phrase on the back and that it serves as an opportunity to reflect on the mindset of a public official.”

This content was produced with the assistance of AI translation services.