Three Lines: TourfitS, Tourfit, Play
Offering Performance, Comfort, and Various Styles
Shopper Bag Gift Event for Customers Who Purchase

Titleist Apparel is launching new products for the 2024 S/S season.

Titleist Apparel Launches New Products for 2024 S/S Season View original image

It offers golfers the best performance, comfort, various fits, and styles. There are three concepts. TOUR-FIT S is a top-tier super premium performance line made with the finest materials. It features an upgraded Movement Cell from the previous joint movement cut detail, leading to a smoother and more comfortable swing. The Structure Knitting technique is adopted to provide different densities and firmness in various areas.


TOUR-FIT is a product based on the 'Load & Explode' theme. It is designed to accumulate power during the backswing (Load) and release power during the downswing (Explode). The fabric used has excellent breathability and water repellency, helping maintain a comfortable and consistent condition throughout the round.



PLAY is a line that conveys a classic sensibility that never goes out of style over time. It consists of products that can be worn anytime, anywhere, both on the field and in daily life. It utilizes forest-tone colors reminiscent of a vibrant forest. A promotion is underway offering a shopper bag as a gift to customers who purchase over 700,000 KRW at nationwide brand stores.


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