Super Bowl Proves to Be the Greatest Event on Earth, with Up to 120 Million Viewers Since the Moon Landing
This Year's Super Bowl Nearly Matches Moon Landing Broadcast Viewership
1 Billion Viewers Drawn to the Largest Advertising Platform in Human History
In 1969, when NASA's Apollo 11 landed on the moon, all of humanity sat in front of their televisions (TVs). However, this year's Super Bowl, the final event of the American football league (NFL), is reported to have approached the broadcast record of Apollo 11.
US broadcaster CNN cited Super Bowl summary data, reporting that the number of viewers who watched this year's Super Bowl exceeded 123.4 million. This is not only the highest viewership ever for the Super Bowl but also close to the estimated Apollo 11 broadcast viewership (approximately 125 million to 150 million). The 1969 Apollo 11 broadcast is said to have recorded the highest viewership in human history.
American football league final Super Bowl game (above) and Apollo 11 astronaut Buzz Aldrin
[Image source=Super Bowl, NASA]
The Super Bowl has already broken its own record for two consecutive years. Last year, 111 million viewers watched the Super Bowl, and this year, the number increased by about 12 million compared to the previous year.
Behind this explosive popularity is American pop star Taylor Swift. Swift is currently dating NFL Kansas City Chiefs player Travis Kelce and personally attended this year's Super Bowl game. As a result, Swift's fans worldwide are reported to have 'flowed into' the Super Bowl.
Paramount Global, the parent company of CBS, which holds the Super Bowl broadcasting rights, said in an interview with US 'Bloomberg News,' "Taylor Swift undoubtedly contributed to the NFL's success," and praised her as "the main reason for expanding the NFL fan base this year."
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The Super Bowl, which attracts the attention of over 100 million viewers, is also the world's largest billboard. As of last year, the cost of Super Bowl advertising was 280 million KRW per second, and the broadcaster reportedly generated $578.4 million (approximately 770 billion KRW) in advertising revenue from the final game day alone.
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