LG Uplus 'Spoki', Handball League Live Broadcast Service Launch

Decision to Broadcast H League in Cooperation with the Federation
Watch Live and Highlight Videos
Utilizing AI Technology and Expanding Community Features

LG Uplus's integrated sports community platform ‘Spoky’ is launching live broadcast services for the domestic handball league, following baseball, basketball, and volleyball. Spoky is a platform that provides broadcasts of various domestic and international leagues by sport, the latest news, and various video content.

LG Uplus's integrated sports community platform, 'Spoki,' announced on the 13th that it has started live broadcasting services for the domestic handball league, following baseball, basketball, and volleyball, to revolutionize the experience of sports fan customers. The photo shows LG Uplus employees introducing the H League broadcast on Spoki.
[Photo by LG Uplus]

The newly broadcasted 'H League' on Spoky is the only professional handball league in Korea, newly launched in 2023 by reorganizing the former SK Handball Korea League. It runs until May, with 6 men's teams and 8 women's teams participating, operating separately as men's and women's leagues.

Spoky decided to broadcast the H League in cooperation with the Korea Handball Federation to raise sports fans' interest in handball and provide customers with a new experience. On Spoky, viewers can watch all H League games live, as well as various content and match highlights produced by the official H League YouTube channel.

Going forward, LG Uplus plans to expand services to various sports to support relatively less popular sports compared to popular ones like baseball and soccer. The goal is to help popularize diverse sports and attract sports fans to Spoky, thereby increasing its customer base.

Additionally, LG Uplus plans to advance Spoky by utilizing its self-developed AI technologies. Previously, Spoky applied the ‘AI Highlights’ service, which uses ixi-based vision AI technology to produce and display sports game highlight videos in real time, to live broadcasts of some baseball and soccer games. LG Uplus intends to gradually expand the application of AI Highlights to more games and sports.

Gwangho Ko, head of LG Uplus’s Sports Platform division, said, “We decided to broadcast the H League to increase customer interest in handball, which has relatively less attention in domestic league games, and to expand the infrastructure. We will strive to make sports fans enjoy Spoky even more by utilizing ixi-based AI.”

Meanwhile, LG Uplus has also expanded the fan community features within Spoky. Customers who enjoy overseas soccer can select their favorite team from the six major overseas soccer leagues (Premier League, La Liga, Ligue 1, Serie A, Bundesliga, Eredivisie) and receive team-related information and news, as well as communicate with other customers to cheer together.

This content was produced with the assistance of AI translation services.