Samsung Securities 'All-in Prince' Series Surpasses 1.3 Million Views
'The Little Prince' Parody... Encouraging Portfolio Investment
"If the market opens at 9 a.m., I will start feeling happy from 8 a.m."
Samsung Securities' YouTube content series "All-in Prince," a parody of the world-famous novel "The Little Prince," has recorded over 1.3 million views.
On the 13th, Samsung Securities announced that it achieved this record by launching "All-in Prince," a shorts drama-style content recommending portfolio investment, on its official YouTube channel (Samsung POP).
"All-in Prince" sparks interest through realistic episodes that 2030 investors have likely experienced and its fast-paced development. As of February 5, all six episodes have each recorded around 250,000 views.
With the mindset of "investment is all-in," All-in Prince leaves for another planet after a conflict with a rose that warns about the risks of all-in investing. Traveling through various planets, All-in Prince faces crises while engaging in "speculative stock investment," "high-risk product investment," and "debt investment." On the last planet, he meets the wise Fox, who teaches him responsibility in investing, leading him to reflect on his dark past. The final epilogue concludes with a pledge to practice portfolio investment to respond to market volatility and start a loss-averse investment together with the rose.
In addition to "All-in Prince," Samsung Securities operates various content such as the road quiz show "Samsung Securities Shoots," Korea's first investment psychology talk show "I Like That," and "Pension Classroom," featuring Samsung Securities' pension experts as instructors. They also launched the TikTok channel "Poptok" and, in March last year, became the first in the industry to develop "Lee Seo-chi," a virtual TikToker (Vtoker) using animated characters.
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Bang Il-nam, head of Samsung Securities' Media Strategy Team, said, "Through the 'All-in Prince' content, we wanted to convey the risks of investment behaviors seeking high risk and high returns and the importance of portfolio investment." He added, "We will continue to plan and produce various YouTube investment information content to help Samsung Securities investors achieve successful investments."
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