'Mr. Le Mans' Jackie Ickx Promotes Genesis Brand

Hyundai Motor Group announced on the 8th that Belgian driver Jacky Ickx has become an official partner of Hyundai's premium brand, Genesis.

Jacky Ickx is regarded as a pioneering figure in the field of motorsports, having competed for over 20 years in Formula One (F1), 24-hour endurance races, and more, achieving 14 victories. He began his career in the 50cc class at the Motocycle Grand Prix in Belgium in 1962 and made his F1 debut by participating in the Italian Grand Prix in 1967. During his time in F1, he won 8 races and finished on the podium 25 times.

Driver Jackie X, who became a Genesis brand partner [Photo by Hyundai Motor Group]

In 1966, he entered endurance racing by teaming up with Hubert Hahne to win the Spa 24 Hours endurance race held in Belgium. He later won the Le Mans 24 Hours endurance race six times, earning the nickname "Mr. Le Mans."

Through this partnership contract, Jacky Ickx will serve as an ambassador to promote the Genesis brand. He will also act as an advisor to Genesis, sharing various insights. He is expected to work closely with Luke Donckerwolke, President and Chief Creative Officer (CCO) of Hyundai Motor Group, as well as with Hyundai Motor Group's European Technical Center.

Genesis was established as a separate brand by Hyundai in 2015, targeting the premium brand market dominated by European automakers. While it has been recognized for quickly establishing itself in the North American market, its sales in Europe remain low. This partnership contract is also interpreted as part of the strategy to penetrate the European market.

President Donckerwolke said, "Jacky Ickx's remarkable achievements, professional knowledge, and passion for the automotive industry align with the values of the Genesis brand." Jacky Ickx said, "I have always highly appreciated the elegance and design aesthetics of the Genesis brand," adding, "We will build a progressive relationship based on mutual sincerity and respect."

Genesis brand partner driver Jackie X [Photo by Hyundai Motor Group]

This content was produced with the assistance of AI translation services.