Samsung Welstory Spreads Value Consumption with Social Enterprise and 'Himneyakgwa'

Collaboration with Shineo Market Supporting Underprivileged Seniors
Mini Yakgwa & Support Postcards
Featuring Senior-Drawn Cheongryong and Snow Concept Packaging
18,000 Units Provided at Over 70 Locations Nationwide

Samsung Welstory announced on the 7th that it will promote value consumption by providing mini Yakgwa products, created in collaboration with the social brand 'Shin Ear Market' of the social enterprise Arip & We Leap, to over 70 group meal service sites nationwide.

Samsung Welstory employees are showcasing 'Himnae Yakgwa,' a product developed in collaboration with Sineo Market.
[Photo by Samsung Welstory]

Shin Ear Market is a brand that supports low-income and impoverished elderly people who make a living by collecting waste paper to paint, and commercializes and sells their writings and drawings. The name of the collaborative product is 'Himnae Yakgwa' (Cheer Up Yakgwa). The mini Yakgwa is packaged in a product package featuring a blue dragon drawn by the elderly and a Lunar New Year holiday concept, and is provided together with an illustrated postcard containing a cheering message saying "Let's stay strong as we live." The total quantity is 18,000 units.

Samsung Welstory plans to carry out more than six projects this year with various social enterprises and local communities, aligned with commemorative days such as Environment Day, to further spread the culture of value consumption together with customers.

Shim Hyunbo, CEO of Arip & We Leap, said, "We hope this will be a meaningful opportunity to convey New Year's support and encouragement to customers using Samsung Welstory through the heartfelt drawings and writings of the elderly."

This content was produced with the assistance of AI translation services.