Starfield Suwon Attracts 840,000 Visitors in Ten Days... Nearby Food Village Sales Also 'Blooming'

Securing Water Supply, Hiring 3,000 People, etc.
Sales at Over 50 Food Stalls in Hwaseo Station Food Village Quadruple Increase

The number of visitors to 'Starfield Suwon,' which opened last month, has approached 840,000 in just ten days, bringing vitality to the local economy.

According to Shinsegae Property on the 7th, Starfield Suwon is the largest complex shopping mall in the Suwon area, located in Jeongja-dong, Jangan-gu, Suwon Special City. It is the first store of the '2nd generation Starfield,' specialized for the MZ generation leading domestic consumption trends, moving beyond the family-centered 1st generation Starfield.

The overwhelmingly large 'Byeolmadang Library' and fashion, food and beverage, and entertainment contents targeting the MZ generation, previously seen only in Hongdae and Seongsu, have received great responses, resulting in long lines of visitors waiting to enter even before opening hours. Cultural performances are held every weekend in the Byeolmadang Library, which is open from the 4th to the 7th floor, attracting crowds on every balcony.

This has also had a significant effect on revitalizing Suwon's local economy. In addition to securing tax revenue and hiring 3,000 local residents, the influx of Starfield Suwon visitors into various alleys has revitalized the commercial district near Hwaseo Station.

In the Hwaseo Station food alley within a 150m radius of Starfield Suwon, the sales of about 50 stores have increased at least twofold and up to fourfold since the opening of Starfield. Visitors use the Starfield Suwon parking lot instead of parking in narrow store parking lots or alleys, greatly helping to alleviate nearby parking shortages and traffic inconveniences.

Before opening, Starfield Suwon also carried out the 'Artterior' regional coexistence project targeting about 50 stores in the Hwaseo Station food alley. Collaborating with local artists, they improved aging facilities such as signboards and exterior interiors to help Hwaseo Station food alley merchants provide a more comfortable dining environment for customers. Lim Gi-ho, chairman of the Hwaseo Station food alley merchants' association, said, “As Starfield visitors flow into our food alley, we are experiencing a boom. We will continue to strive to improve taste and service so that customers will frequently use our services.”

This content was produced with the assistance of AI translation services.