International Exchange Support Channels Will Be Unified

Ministry of Culture Establishes 'International Cultural Promotion Policy Office'
Strengthening International Cultural Exchange and Promotion of Korean Culture

The government will establish the 'International Cultural Promotion Policy Office' to strengthen international cultural exchange and promote Korean culture.

The Ministry of Culture, Sports and Tourism will promulgate and implement the 'Partial Amendment Ordinance of the Enforcement Rules of the Ministry of Culture, Sports and Tourism and Its Affiliated Agencies' on the 6th, after consultations with related agencies and public notice of legislation.

This organizational restructuring focuses on the integration and efficiency of international cultural exchange and Korean culture promotion. The Overseas Cultural Promotion Agency, previously an affiliated agency, will be incorporated into the Ministry of Culture, Sports and Tourism headquarters, and the International Culture Division of the Arts and Culture Policy Office and the Hallyu Support Cooperation Division of the Content Policy Bureau will transfer their duties to the International Cultural Promotion Policy Office.

The new organization will consist of one director and two bureau chiefs (International Cultural Policy Officer and Overseas Promotion Policy Officer). The International Cultural Policy Officer will oversee the International Cultural Policy Division, Hallyu Support Cooperation Division, and International Cultural Projects Division, while the Overseas Promotion Policy Officer will be responsible for the Overseas Promotion Planning Division, Overseas Promotion Content Division, Overseas Media Cooperation Division, and Overseas News Analysis Team.

Minister Yoo In-chon of the Ministry of Culture, Sports and Tourism emphasized, "To accelerate the overseas expansion of K-Culture, it is crucial to connect policy areas encompassing culture, sports, and tourism and to foster collaboration among agencies." He added, "We will strengthen the cooperation system among related agencies centered on the International Cultural Promotion Policy Office and swiftly advance international cultural exchange policies."

The International Cultural Promotion Policy Office will coordinate and link international exchange tasks in the fields of culture, arts, content, sports, and tourism to enhance support for K-Culture's overall international exchange. It will establish exchange networks with key local institutions, performance venues, museums, art galleries, and festivals based on 42 overseas Korean Cultural Centers and promotional offices. It will also expand networks through collaboration with related agencies such as the Korea Creative Content Agency's Overseas Business Center, Korea Tourism Organization's overseas branches, Korea Foundation for International Exchange, and KOTRA. A Ministry of Culture, Sports and Tourism official stated, "It will serve as a unified channel that comprehensively supports international exchange not only in government agencies but also in the private sector."

The International Cultural Promotion Policy Office will also develop a comprehensive national promotion strategy to spread a positive image of Korea. It will strengthen strategic monitoring to prevent the spread of misinformation overseas and enhance early response capabilities. Additionally, it plans to plan and produce various content to promote Korea and collect and analyze international issues and global public opinion using information technologies such as artificial intelligence (AI).

This content was produced with the assistance of AI translation services.