"Feeling Proud After Trying It Myself"... McDonald's Expands Kiosk Training for Seniors

Expansion of On-site Training with the National Institute for Lifelong Education
Development and Distribution of Photo-Centered Educational Materials
Minister of Education Commendation for Contributions to Lifelong Education Development

Korea McDonald's announced on the 30th that it will further expand kiosk on-site training education for the elderly this year in collaboration with the National Institute for Lifelong Education.

The kiosk on-site training education conducted by McDonald's and the Institute is carried out by first learning through educational materials at local literacy education institutions, followed by directly ordering menu items at McDonald's stores. Both parties plan to officially expand this education nationwide starting this year after a pilot implementation last year.

Korea McDonald's is expanding on-site kiosk training for the elderly in collaboration with the National Institute for Lifelong Education.

Last year, McDonald's signed a business agreement with the Institute to promote adult literacy education and pledged mutual cooperation for customized kiosk education for illiterate elderly adults. Since then, McDonald's and the Institute jointly planned and developed kiosk educational materials and distributed them to 298 literacy education institutions. This year, they plan to supply these materials to even more educational institutions. Thanks to these efforts to reduce the digital information gap, McDonald's received a commendation from the Minister of Education last month in recognition of its contribution to the development of lifelong education.

‘Digital Literacy Education Using McDonald's Kiosk’ Textbook Created by McDonald's Korea and the National Institute for Lifelong Education

The educational material, "Digital Literacy Education Learned Through McDonald's Kiosk," contains various considerations for the elderly. The textbook is composed mainly of photos, including actual McDonald's menus and images of store kiosks, to make understanding easier. Detailed explanations and interpretations tailored to the learners' level were added for related terms that might be somewhat unfamiliar.

In a kiosk on-site training video released this month on the Institute's YouTube channel, one learner said, "It's not that difficult, but I think I was afraid to try. I am grateful that this education allows older people to order directly through the kiosk." Another learner said, "I usually ate food ordered by my children or brought by someone else, but trying it myself made me feel proud."

A representative of Korea McDonald's stated, "We are undertaking these efforts to resolve the inconveniences faced by information-vulnerable adults who have difficulties using kiosks and to provide the best experience as a 'store for everyone' open to all." They added, "As a leading company in the industry, we will continue to fulfill our social responsibilities and make various efforts so that all customers can visit our stores and enjoy their time."

This content was produced with the assistance of AI translation services.