Homeplus Surpasses 24th Store Renewal of Mega Food Market... "Freshness and Convenience Combined"

First Launch in 2022... Sales Increase Up to 95%
Enhancing Consumer Benefits through Price and Delivery Competitiveness

Homeplus has been providing customers with a new shopping experience based on competitive prices and excellent quality since its establishment in 1997.

In February 2022, Homeplus launched the Homeplus Mega Food Market with the concept of "All the flavors of the world." Starting with the first store in Ganseok, it renewed and reopened 14 stores in 2022 and 10 stores by 2023, transforming them into stores focused on fresh food.

Entrance of Homeplus Mega Food Market 2.0 Gimpo Branch.
[Photo by Homeplus]

The Homeplus Mega Food Market optimized customer flow for shopping compared to existing Homeplus stores. Considering the recent food culture that values convenience, bakery, deli, and salad corners were placed at the store entrance. This change led to improved performance. As of November last year, food sales at second-year Homeplus Mega Food Market stores increased by up to 95% in the year following their renovation. Homeplus plans to expand its customer-centric concept to express stores, starting with the Hakdong Station store.

Additionally, Homeplus has enhanced consumer benefits by strengthening competitiveness in price, products, malls, and delivery. Leading with "Dangdang Chicken," it solidified its position as a "cost-effective mart" contributing to price stabilization. Especially, it emphasized the "convenience" and "quality" valued by young customers today. While competing large marts operate online logistics centers as separate corporations involving large-scale investments and operating costs, Homeplus operates various delivery systems such as "direct mart delivery," "1-hour immediate delivery," "night delivery," and "easy pickup for alcoholic beverages."

Homeplus plans to continue renewing Mega Food Markets while increasing customer attraction through the advancement of online services optimized for customer shopping, thereby enhancing Homeplus's sustainable growth potential.

Along with this, Homeplus is expanding and practicing ESG (Environmental, Social, and Governance) management activities across all fields linked to the characteristics of the distribution industry. The core areas have been set as key projects for the next five years, including ▲Green Packaging ▲Good Consumption ▲Education & Campaigns ▲Carbon Neutrality, Sharing, and Win-Win Cooperation.

Lee Jae-hoon, President of Homeplus, stated, "We have fulfilled our corporate social responsibility by completing an enterprise-wide ESG management system linked to the characteristics of the distribution industry," adding, "We will support the growth of future generations and lead sustainable ESG management to become a company cheered by customers and a company that employees take pride in."

This content was produced with the assistance of AI translation services.