SPAO, Maintaining Quality - Lowering Prices with the 'Good Price' Campaign

SPAO, a domestic native SPA brand operated by E-Land World, is running a 'Good Price' campaign considering the tightened wallets of the public. Thanks to this effect, it achieved sales of 480 billion KRW last year.

E-Land SPAO Warmtech Photo Shoot.

The Good Price campaign means maintaining quality while lowering or freezing the prices of key products. The representative product, One Tech (thermal underwear), was reduced from 15,900 KRW to 12,900 KRW, maintaining the same price as in 2009. The fleece was priced at 29,900 KRW, the same as the previous year.

This was mainly due to strengthening partnerships with overseas local production factories. The production manager residing in Vietnam built trust with the factories, which contributed to stabilizing the supply of basic items such as pullovers and fleece.

SPAO targets customers of all age groups. Accordingly, since last year, it has introduced next-generation model stores and is transforming them into places where customers of all ages can comfortably visit. Key products are placed at the front entrance of the store, and products are arranged on the walls to better highlight their features. In fact, the next-generation Times Square store launched in September last year saw the proportion of customers aged 40 and above increase from 18% to 35%.

SPAO aims to record sales of 600 billion KRW this year. The number of stores will also increase from 108 to 150 to expand customer contact points. A SPAO representative said, "We will continue to offer products with reasonable prices and high quality," adding, "We will continue to introduce stores that are good for one-stop shopping for all age groups."

This content was produced with the assistance of AI translation services.