'Gome Sobabachikin', Overcoming Frozen Chicken Limits with Sauce Coating...

CJ CheilJedang 'Gourmet Sobaba Chicken'
2024 Asia Consumer Awards
Grand Prize and Minister of Health and Welfare Award

CJ CheilJedang's 'Gourmet Sobaba Chicken (Sauce-coated Crispy Chicken),' launched in April last year, is a product that has gained attention for its taste and quality comparable to that of dining-out franchise chicken.

Gourmet Sobaba Chicken Product Styled Image
Photo by CJ CheilJedang

It features the differentiated technology 'sauce coating' developed by CJ CheilJedang to overcome the limitations of frozen chicken. Just like the method used in specialty stores, the chicken is fried twice and then coated with sauce thinly and evenly, preventing the chicken from becoming soggy and maintaining its crispiness. The sauce is a special soy sauce with added honey, characterized by its umami and sweet flavor, creating a taste that appeals to people of all ages.

Additionally, the product is composed of boneless meat, wings, and drumettes?parts preferred by consumers. It can be easily enjoyed at home by cooking in an air fryer at 140 degrees Celsius for about 11 minutes. Gourmet Sobaba Chicken surpassed cumulative sales of 30 billion KRW within six months of its launch.

The company explained that this figure is 2.7 times higher than the sales of CJ CheilJedang's flagship product, 'Bibigo Wang Gyoza,' during its first six months after launch (11 billion KRW). CJ CheilJedang plans to secure global production bases for overseas expansion in the future. Furthermore, leveraging the success of Gourmet Sobaba Chicken in Korea, the company intends to designate the chicken category as the next-generation K-food following dumplings among its Global Strategic Products (GSP) and focus on its development.

This content was produced with the assistance of AI translation services.