Pepero, Cumulative Sales of 3.5 Billion Boxes... Overseas 'K-Food' Vanguard

Lotte Wellfood 'Pepero'
2024 Asia Consumer Awards Food Excellence Award

Lotte Wellfood's 'Pepero,' launched in 1983, is a popular product with cumulative sales approaching 2 trillion won over 40 years. Converted to the representative product, Choco Pepero, the sales volume reaches about 3.5 billion boxes. This means that each Korean has eaten 67 boxes on average. If the sold products were lined up, the length would be about 550,000 km, enough to circle the Earth more than 13 times.

Pepero Original (right) and Almond [Photo by Lotte Wellfood]

Pepero plays a leading role in the K-food market not only domestically but also in overseas snack markets. Currently, Pepero is exported to more than 50 countries. In seven countries including India, Russia, and Pakistan, eight corporations are operated. Including exports, Lotte Wellfood's overseas sales exceeded 730 billion won from January to September last year.

Last year, Lotte Wellfood appointed the popular girl group NewJeans as the official ambassador for Pepero and promoted the Pepero brand in 17 countries including the United States, the Philippines, Hong Kong, Taiwan, and Kazakhstan. To enter the North American market, digital outdoor advertisements featuring NewJeans were showcased in New York Times Square and the center of Koreatown in Los Angeles (LA). Additionally, targeting the Southeast Asian market, Pepero Day pop-up stores were operated in Vietnam and the Philippines.

A Lotte Wellfood official said, "We will actively promote the Pepero Day culture so that people around the world can enjoy Pepero together."

This content was produced with the assistance of AI translation services.