Dongwon Tuna, No.1 Domestic Tuna Can for 41 Years... Surpasses 7.5 Billion Cans Sold

Dongwon F&B Dongwon Chamchi
2024 Asia Consumer Awards Food Excellence Award

Dongwon Tuna has been consistently loved as the number one selling product in its category in the domestic market for 41 years since its first launch in December 1982. It sells over 200 million cans annually and surpassed a cumulative sales volume of 7.5 billion cans as of last year. Annual sales exceed 500 billion KRW.

Dongwon Tuna [Photo by Dongwon F&B]

Kim Jae-cheol, the honorary chairman and founder of Dongwon Group, launched the tuna can filled with lean meat and cottonseed oil with the determination to "provide quality protein to the people." This was the "Dongwon Tuna Lean Meat Can," which opened the tuna can market in Korea.

Since then, various seasoned tuna cans tailored to Korean tastes, such as vegetable tuna and chili tuna, have been developed to expand consumer choices. In the 2000s, under the concept of "Health from the Sea," the health benefits contained in tuna were emphasized, coinciding with the well-being trend focused on health, opening the "second heyday" of tuna cans. Since then, various Dongwon Tuna products have been launched to keep up with rapidly changing food culture trends.

Last year, Dongwon F&B launched its plant-based alternative food brand "My Plant" and introduced products that reduce cholesterol and calorie burden. In addition, there is "Dongwon Mat Cham," a high-protein food containing about 76% lean meat and approximately 24g of protein per 135g can.

This content was produced with the assistance of AI translation services.