Convenience Store Health Food Sales Up 321%... GS25 Introduces Goat Hot Pot for the First Time

Easy Tasting... Popular Among MZ Generation

GS Retail's convenience store GS25 announced on the 29th that sales of health-boosting foods such as galbitang and samgyetang grew by 321.6% compared to the same period last month.

Comparing sales of health-boosting foods such as samgyetang, sagol gomtang, oxtail soup, and doganitang in refrigerated and frozen products from the 1st to the 27th of this month with the same period in December last year, GS25 reported this significant growth.

The health-boosting food product ‘Yours Premium Galbitang,’ launched last month, ranked first in sales among refrigerated and frozen stew products.

GS25 analyzed that the increased interest in health and exercise with the New Year led to the rise in related product sales. For example, ‘Yours Premium Galbitang,’ released in December last year, sold out its initial 2,000 pre-order units through the Our Neighborhood GS app before launch. Notably, 33.5% of the pre-order purchases were made by the MZ generation, confirming their strong interest in health-related products.

Accordingly, GS25 will introduce the second health-boosting food product, ‘Yours Premium Goat Hot Pot,’ on the 1st of next month. This goat health food product, the first of its kind in the industry, features tender boiled goat meat and a variety of toppings to deliver a rich flavor.

To coincide with the launch of the second health-boosting food product, GS25 will hold a 1+1 event for ‘Yours Premium Galbitang’ until the end of this month, and in February, a 1+1 event offering both ‘Yours Premium Galbitang’ and ‘Yours Premium Goat Hot Pot’ alternately. In March, the third product, ‘Premium Eel Chueotang,’ will be additionally introduced.

Ba Seung-seop, MD in charge of the refrigerated and frozen team at GS25, said, “Reflecting the recent trend of increased interest in products that can be conveniently consumed at home as meals or drinking snacks, our premium health-boosting foods have gained great popularity,” adding, “We will continue to expand products that offer great value by combining taste and nutrition at reasonable prices.”

This content was produced with the assistance of AI translation services.