BNK Busan Bank Management Strategy Meeting "Customer-Centered, Honest and Substantial Growth"

Mid-to-Long-Term Strategic Direction: "A New Leading Bank Growing Together with Customers"

Bank President Bang Seong-bin Emphasizes "Customer Profit Priority, Honest and Upright Finance"

BNK Busan Bank (President Bang Seong-bin) has established a new mid- to long-term strategy emphasizing ‘customer-centered growth.’

On the 28th, Busan Bank announced that it has set ‘a new leading bank growing together with customers’ as the direction for its mid- to long-term strategy and decided to focus more on customer-centered, sound, and substantial growth.

On the 26th, at the Busan Bank Gijang Training Center, about 250 executives and branch managers attended the ‘2024 First Half Management Strategy Meeting’ to finalize the promotion strategy.

BNK Busan Bank has expressed its commitment to focusing on customer-centered, sound, and substantial growth through its management strategy meeting.

This management strategy meeting was held under the theme ‘CHANGE 2024, Creating Change and New Opportunities Together,’ meaning to find opportunities through the active efforts of all employees for change. Each division reviewed last year’s performance and shared promotion strategies to achieve this year’s management goals.

On the day, Busan Bank also announced its newly established mid- to long-term strategic direction, ‘a new leading bank growing together with customers,’ along with five major strategic tasks to achieve it.

Specifically, the bank plans to focus on ▲a major shift to customer-centered marketing ▲a bank of coexistence and trust that is always with customers anytime, anywhere ▲securing new growth engines and diversifying target markets ▲establishing a new digital management system ▲and fostering a corporate culture that leads with employee capabilities and pride.

President Bang Seong-bin emphasized in a dialogue with branch managers that “we have stressed the practice of honest and righteous finance that prioritizes customers’ interests,” and added, “Although this year’s management environment will not be easy, let all employees create new growth opportunities with a desire for change and a spirit of challenge.”

This content was produced with the assistance of AI translation services.