Naver Targets B2B Market with Video Live Streaming Platform
'Prism Live Studio' Mobile App B2B Product Launch
Naver announced on the 25th that it will launch a business-to-business (B2B) product for the mobile app of its video live platform, 'Prism Live Studio.' This will be showcased on the Naver Cloud Platform, which introduces various B2B technology solutions.
![Naver 'Prism Live Studio' <br>[Image provided by Naver]](http://www.asiae.co.kr/news/img_view.htm?img=2024012609102142590_1706227821.png)
'Prism Live Studio' is a multi-platform service that provides video live streaming broadcasting and video editing functions on both PC and mobile environments. General users can conveniently broadcast live streams like professionals, and it supports streaming on global live platforms such as Naver Shopping Live, Chijijik, Band, Naver TV, as well as YouTube and Facebook. It is used in over 200 countries, with overseas users accounting for 90% of the total.
The B2B dedicated app automatically integrates all the functions provided in the existing mobile app. It is also possible to develop customized integrated solutions tailored to the streaming services or solutions operated by corporate clients.
With the launch of the B2B product, Naver has completed a full lineup of technology solutions needed to build media live functions within the Naver Cloud Platform. Representative solutions include 'Prism Live Studio,' which handles the broadcasting area; 'Live Station,' which provides backend cloud technology; and 'Video Player Enhancement,' which offers solutions for the media playback area. Corporate clients can configure products according to their business needs.
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Song Ji-cheol, the development leader of Naver Prism Studio, said, "Since its launch, Prism Live Studio has been chosen by many users as an essential app in the global live streaming market through continuous feature improvements and technological advancements. Based on the launch of the B2B product, we will expand Naver’s excellent technological capabilities further by engaging in corporate development."
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