"Shuka" Introduces the "e-Geumyung Education Center"... Expanding Financial Education for Youth

Educational Videos and Webtoons for University Students and Early Career Professionals

On the 25th, financial authorities announced that they produced a financial education promotional video together with financial education ambassador ‘Shuka’ as part of expanding youth financial education and strengthening the promotion of the ‘e-Financial Education Center,’ which were discussed at the Financial Education Council.

In the video, ‘Shuka’ emphasizes that proper financial life requires the ability to understand complex financial information and make wise decisions (financial literacy), and that financial education is essential for this. He recommends visiting the e-Financial Education Center first whenever questions about finance arise.

With over 3 million subscribers, YouTuber ‘Shuka’ explains the purpose and necessity of financial education, as well as the functions and usage methods of the e-Financial Education Center in an easy and entertaining way. The Financial Supervisory Service expects this to further increase the general public’s interest in financial education and awareness of the platform.

Additionally, the Financial Services Commission, recognizing the growing social issues related to some youths’ financial behaviors such as ‘young-chul’ (borrowing to invest) and ‘debt investment,’ sees a strong need to strengthen financial education for youths who are starting financial transactions in earnest, such as university students and young workers. Accordingly, they plan to produce four educational videos for youths and five customized webtoons for each life cycle stage under the ‘Building Basic Financial Strength’ campaign, to be used as educational materials.

For the educational videos, four essential topics that youths must know were selected. The videos focus on making it easier for people in their 20s and 30s to understand and remember the content by directly listening to their financial concerns and having experts provide correct financial knowledge through a Q&A format. The webtoons, on the other hand, aim to convey the necessity of financial education in a simpler and more familiar way, focusing on the theme of ‘the need for financial education by life cycle,’ with episodes relatable to children, adolescents, youths, middle-aged, and elderly people.

The newly produced financial education promotional video featuring ‘Shuka’ will be displayed on screen doors at seven subway stations frequently used by youths and on TVs at financial company branches. The educational videos and webtoons will also be available on the e-Financial Education Center and social media channels popular among young people (such as the official YouTube and blogs of the Financial Services Commission and the Financial Supervisory Service).

Meanwhile, the Financial Supervisory Service plans to promptly complete the ongoing revamp of the e-Financial Education Center and, starting from the end of the year, implement a system where financial education content from other public sectors can be accessed in one place. They intend to significantly enhance the platform’s user convenience by directly collecting and reflecting user feedback for improvements, including AI chatbot functions.

Oh Hwase, Director of the Financial Consumer Policy Division at the Financial Services Commission, stated, "We hope that from now on, any citizen who wants financial education can utilize the financial education content of the e-Financial Education Center anytime and anywhere, thereby improving financial literacy. Along with this, we expect that vulnerable groups will also benefit from preventing damages caused by illegal private loans."

This content was produced with the assistance of AI translation services.