2024 Seoul Coffee Expo, 90% Discount for Early Registration

From March 21, Held at Seoul COEX
The Largest B2B Coffee Exhibition in the First Half of the Year

The 2024 Seoul Coffee Expo will be held from March 21 to 24 at COEX Hall A and B in Samseong-dong, Gangnam-gu, Seoul.

The Seoul Coffee Expo Secretariat announced on the 25th that it has unveiled the main event programs of the ‘2024 Seoul Coffee Expo’ and will conduct advance ticket registration from April 1 to 29. Advance registration is available through ‘Naver Reservation’, ‘Tikgo’, and ‘Kakao Reservation’, offering a 90% discount compared to the regular price.

The Seoul Coffee Expo is the largest B2B coffee industry exhibition in the first half of the year, where visitors can see everything needed for store operation including coffee, desserts, beverages, equipment, and accessories, as well as the latest trends in the coffee industry at a glance.

This year, Rwanda, famous for producing high-quality Arabica coffee, is invited as the guest country, providing networking opportunities with local stakeholders. Additionally, as a side event, the ‘K-Caf? Championship (KCC)’, a Korean cafe competition where cafes compete for honor, will be held. A ‘Coffee Talk Concert’ will also take place, allowing participants to communicate with related experts about essential information for cafe startups, including coffee taste, branding, marketing, and operations.

During the event, the ‘Roasters Club’, where trendy roasteries from across the country can be found in one place, and the Seoul Coffee Expo’s news spot ‘Bakers Club’, which gathers high-quality and trendy desserts, bakery, and deli products, will be operated. Various special exhibition halls packed with the latest industry trends and information will be prepared, including ‘Blended Lounge: The Next’, introducing the latest coffee industry trends through new products; ‘Coffee & Culture’, filled with cafe items; and the ESG special hall ‘Tomorrow’s Caf?’, which suggests sustainable growth methods for the coffee industry through fair trade and carbon-neutral products, providing a rich variety of attractions.

A Seoul Coffee Expo official said, “As public interest in coffee continues to grow, we aim to open a shared space that brings together coffee industry trends and products,” adding, “We have prepared not only coffee and machines but also various products such as desserts and bakery, along with interesting attractions, so we ask for many visits.”

This content was produced with the assistance of AI translation services.