Gwangju Lotte Department Store Launches Pre-Sale of Seol Holiday Gift GIFT

Published 22 Jan.2024 15:50(KST)

Prepare Gift Sets Reflecting Customer Lifestyles by February 28

Lotte Department Store Gwangju Branch is starting the main sales of the 2024 'Seol Gift GIFT'. The event runs until February 8 and offers differentiated Seol gift sets including livestock, seafood, and fresh produce gift sets.

Gwangju Lotte Department Store Launches Pre-Sale of Seol Holiday Gift GIFT

The three key themes for Lotte Department Store's 2024 Seol gifts are 'Home Holiday', 'Small Premium', and 'Special Curation'. These themes reflect the changing lifestyles of customers and are the reason for the curated gift sets.

First, due to prolonged high inflation and recession, the demand for 'Home Holiday'?enjoying the holiday at home instead of dining out?has expanded, leading to strengthened products tailored to this trend in gift sets.

For Korean beef (Hanwoo), the number of grilling set products increased by 10% compared to last year. Seafood gifts were planned by visiting famous production areas nationwide, and fresh produce gift sets expanded mixed sets combining steady holiday items and exotic fruits by 20%, focusing on product diversification.

Representative products include the 'Hanwoo Special Cuts Steak GIFT (620,000 KRW, 2.0kg)' and 'Hanwoo Chateaubriand Set (550,000 KRW, 1.6kg)' featuring only grilling cuts of Hanwoo. In seafood, notable items are 'Heuksando Skate GIFT (360,000?380,000 KRW)' and 'Wando Live Abalone GIFT (200,000 KRW)', which feature representative menus from famous seafood regions. For fresh produce sets, the 'Prestige Apple/Pear/Shine Muscat/Apple Mango GIFT (270,000 KRW)' combines premium traditional and imported fruits.

As traditional holiday table settings become simpler, there is growing demand for 'Small Premium' products that reduce the number of items but focus on high-quality goods rather than preparing many items.

In fact, in the past two years, limited edition top-grade Hanwoo sets during Seol and Chuseok holidays have sold out completely. This year, 100 sets of 'Prestige Female Hanwoo No.9 Luxury GIFT (3,000,000 KRW)' and 'Prestige Female Hanwoo No.9 Special GIFT (1,500,000 KRW)', made with 1++ grade female Hanwoo with the highest marbling score, will be sold in limited quantities. In fresh produce, the 'Prestige Apple/Pear/Hallabong/Apple Mango GIFT (185,000?200,000 KRW)' will be offered.

The 'Micro Curation' category, which segments the target and demand for Seol gifts, has also been expanded.

A representative example is the 'Buyer Recommended' products, carefully selected by buyers with the highest expertise in the distribution industry through a year of customer and product analysis. In livestock, representative items include the 1+ grade Hanwoo sets 'Royal Hanwoo Loin GIFT (540,000 KRW)' and 'Royal Hanwoo Mixed GIFT (390,000 KRW)'. In fresh produce, the 'Food Avenue Apple/Pear/Shine Muscat GIFT (195,000 KRW)' gathers only the most popular premium apples.

In the premium liquor category, which is highly regarded as a top gift, wines loved by the King of Spain are prepared, including the Imperial GIFT (Gaudium, Imperial Gran Reserva each 750ml, 300,000 KRW), used at the welcome banquet for the King of Spain's visit, and the Erauz Don Maximiano (750ml, 200,000 KRW), selected as the first-class wine for airlines in 2023. Also introduced is the 'Lorenzo Olive Oil & Maletirenani Balsamic GIFT (190,000 KRW)', which includes Lorenzo Olive Oil, the essence of Italian olive oil, and a 30-year aged premium balsamic vinegar.

Regional representative gift sets are also available.

These include 'Hampyeong Cheonji Hanwoo Jeongseong No.3 GIFT (440,000 KRW, 1.6kg)', 'Designated Farm Gochang Hanwoo GIFT (480,000 KRW, 2.0kg)', and 'Jeongnamjin Black Garlic GIFT No.5 (143,000 KRW)'.

Han Bokyang, head of the Food Team, said, "We have carefully prepared this year's Seol gift sets to match the changing customer trends," adding, "We hope this Seol holiday will be happy, just like the joyful feelings of giving and receiving gifts to your loved ones."