Kyobo Life Insurance, Employee Donation Campaign 'Goodwill Market'

Kyobo Life Insurance Gwanghwamun Headquarters Building.

Kyobo Life Insurance announced on the 22nd that it operated a recycling goods donation campaign called 'Goodwill Market' for its employees to welcome the New Year.

This campaign was organized to encourage employees to participate directly in donating goods, spreading a culture of sharing, and practicing ESG (Environmental, Social, and Governance) management through resource recycling.

Kyobo Life Insurance has been conducting the 'Goodwill Market' campaign for seven years since 2018. Employees donate useful items that are no longer used at home to support the economic independence of people with disabilities.

This year, the campaign was held for two weeks from the 8th to the 19th, during which employees collectively participated by donating clothing, accessories, electronics, household goods, books, and other items.

The donated items are sold through the Goodwill Store operated by the Milal Welfare Foundation, and the sales proceeds will be used by the foundation to promote economic independence and job creation for people with disabilities.

The Goodwill Store is a nonprofit organization (NPO) that provides stable jobs for people with disabilities by reselling items donated by individuals and companies. It operates 26 stores nationwide.

Kyobo Life Insurance added significance to the culture of sharing by donating 20 million KRW to the Milal Welfare Foundation, matching the employees' donation amount on a 1:1 matching grant basis. The donation will be used to support the opening of the new Goodwill Store Gwangju branch as part of the disability independence support project 'Happy Commute.'

A Kyobo Life Insurance official said, "We conducted this campaign to create a joyful sharing culture through an easy-to-participate employee donation campaign and to contribute to creating jobs for people with disabilities. We will continue to take the lead in helping the economically and socially marginalized achieve independence from a long-term perspective, not just a one-time effort."

This content was produced with the assistance of AI translation services.